Children’s Cosmetics Sold as Toys Suspected to Violate in China

Market Supervision Departments of Chenghai District, Shantou City implemented an unannounced inspection of small workshops of children’s cosmetics. 7 enterprises suspected of producing without relevant certificate is banned and blocked their electricity and water. The other three fully licensed enterprises were conducted for spot checks and were disposed of according to the results of law enforcement.

Recently, the Market Supervision and Management Department of Chenghai District, Shantou City, Guangdong Province, China, conducted an unannounced inspection of small workshops of children’s cosmetics. After inspection, it was found that some toy manufacturers did not obtain cosmetic production licenses and produced children’s cosmetics products illegally. Some have obtained a cosmetic production license for the production of children’s cosmetics without cosmetic recordation. Some enterprises even produced children’s makeup with the implementation of toy safety standards.

The Market Supervision and Management Department of Chenghai District, Shantou City investigated and block a total of seven enterprises suspected of unlicensed production. The violations found by inspection are punished and the relevant enterprises to implement rectification are ordered. The companies operated without a license are sealed, disconnected water and electricity. The other three fully licensed enterprises were conducted for spot checks and were disposed of according to the results of law enforcement.

In response to the chaos of children’s cosmetics, the children’s cosmetic market was regulated and rectified in multiple regions such as Beijing, Henan, Sichuan, Shanxi, Liaoning, and others. On the one hand, the production of products and companies registered for the recordation will be inspected from the source of raw materials, product labeling and other aspects. On the other hand, the operation of supermarkets, mother and baby stores, baby bathing centers, cosmetics centralized trading markets and other business units will be monitored and inspected.

At present, Chinese children’s parents are mostly born after 1980(including 1980). They enjoy more advanced and open-minded consumption and follow the idea of “love of beauty as nature”, which means they are more willing to pay for their children to become beautiful. And with the prevalence of short videos and live streaming in China, various influencers and bloggers are constantly instilling the idea that “beauty should start at a young age” and frantically selling related products, which has a brainwashing effect.

As a result, businesses have caught on to the huge benefits of children’s makeup, and products are popping up all over the place. When you open Chinese e-commerce platforms, some “children’s dressing table” toys, including eye shadow, blush, lipstick, and nail polish are selling very well in the market.

On December 9, 2021, China’s National Medical Products Administration issued a message to the public that “children’s dressing table” toys consisting of eye shadow, blush, lipstick, nail polish, and others, are actually toy products produced by toy manufacturers for dolls to decorative use only, which are not managed as cosmetics. Children will suffer certain safety risks if they misuse such toys as cosmetics.

Moreover, Chinese children’s cosmetics should be labeled with the full composition of the product and other information, and Chinese domestic cosmetics should be labeled with the cosmetic production license number. In addition, from May 1, 2022, when the application for registration or recordation of children’s cosmetics, the label must be marked “Xiao Jin Dun” (Little Gold Shield, a children’s cosmetics logo); If children’s cosmetics are previously applied for registration or recordation, the label with “Xiao Jin Dun” should be completed before May 1, 2023.

“The children’s makeup market should be strengthened in system and regulations and standardized guidance and regulation also should be conducted. Parents should also raise their own awareness to hold the correct view and use of children’s cosmetics. At the same time, the relevant departments should increase supervision. Children’s makeup in the name of toys, the lack of safety components and the failed quality should be resolutely outlawed,” a professional advised.



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