Taotall Technology, the digital marketing agency of Chinese celebrity Fan Bingbing’s Fan Beauty, is to seek an IPO five years after delisting from the NEEQ.
On June 13, the Guangdong Securities Regulatory Bureau issued the “Counseling Record Report on the Initial Public Offering of Guangzhou Taotall Technology Co., Ltd. (hereinafter referred to as Taotall Technology)”. This is Taotall Technology’s attempt to re-enter the capital market five years after delisting from the NEEQ.
Founded in 2012, Taotall Technology is an e-commerce integrated service provider, partnering with beauty brands including ISDIN, Bioderma, and Fan Bingbing’s makeup brand FAN BEAUTY.
Taotall Technology has not disclosed its recent performance, but its growth seems promising from the available data.
In 2019, Taotall Technology’s revenue was approximately 1.32 billion yuan ($183.97 million), successfully joining the billion-dollar club. This performance level is lower than that of Lily & Beauty with 3.874 billion yuan ($539.93 million) in revenue during the same period, close to Onechance of 1.451 billion yuan ($202.23 million), and higher than RYC with 959 million yuan ($133.66 million).
From the publicly disclosed annual GMV data, Taotall Technology is still in a period of rapid growth. In 2017, its GMV exceeded 1 billion yuan for the first time; by 2021, its GMV had broken through 2 billion yuan ($278.75 million); and in 2022, its GMV approached 3 billion yuan ($418.12 million).
In 2013, Taotall Technology partnered with Procter & Gamble, U.S. beauty brand EOS, and others, starting a new journey. In 2015, it signed with ISDIN, and in 2018, it took over the operation of a new makeup brand, achieving sales of over 45 million yuan ($6.27 million) in less than four months. In 2022, it signed with AHAVA.
Currently, its main beauty brand partners include 11, such as Procter & Gamble, ISDIN, Bioderma, AHAVA, and FAN BEAUTY, all of which are leading or popular brands.
For instance, ISDIN ranks at the top in the sunscreen segment; Bioderma is the “king” of makeup remover products with operating revenue of 500 million yuan ($69.69 million) in the past year. AHAVA is a brand under the Fosun Group with a retail scale of 1.2 billion yuan ($167.25 million). FAN BEAUTY is Fan Bingbing’s makeup brand, with its popularity and influence, and according to Magic Mirror Market Intelligence, its annual sales on the Taobao platform (from November 2021 to October 2022) exceeded 300 million yuan ($41.81 million).
Since its establishment, Taotall Technology has received multiple rounds of investment. According to incomplete statistics, in July 2014, Taotall Technology received Series A investment from Hiway Capital and Billionhome Capital. In 2015, it received over 1 million yuan ($139.39 thousand) in strategic investment from Yuerong Capital. In 2016 and 2018, it raised a total of 80 million yuan ($11.15 million) through two private placements. In 2019, it received an equity investment from Guangzhou Tianhe District Guidance Fund. And in 2020, it received over 100 million yuan ($13.94 million) in additional investment from the Shanghai Fosun Group.
