US Leading Bath Shop Chain Bath & Body Works Relaunches Cucumber Melon Fragrance

Bath & Body Works, a company that produces personal care and home fragrance products, is bringing back the popular ’90s fragrance, Cucumber Melon, to celebrate its 25th anniversary.

To celebrate the 25th anniversary of the popular 90s fragrance favored by customers, Bath & Body Works is reintroducing Cucumber Melon. First launched in 1998, the fragrance gained popularity over the following decade and has since become one of Bath & Body Works’ most cherished fragrances. Cucumber Melon makes periodic comebacks during the brand’s well-liked semi-annual sale events and has become an emblematic and nostalgic favorite of the 90s and Y2K eras.

Although the fragrance itself, which combines fresh cucumber, juicy honeydew, sweet summer cantaloupe, sparkling grapefruit, and light woods, has remained unchanged for 25 years, the product line has evolved with new offerings and multiple packaging updates. To celebrate the fragrance’s 25th anniversary, Bath & Body Works is introducing a special, limited-edition design for some of its top-selling products, such as Fine Fragrance Mist, Ultimate Hydration Body Cream, Daily Nourishing Body Lotion, Shower Gel, 3-Wick Candle, and Gentle Foaming Hand Soap.

Besides the four flashback fragrances that are making a comeback, customers can look forward to many other exciting deals during the Semi-Annual Sale. This includes dozens of new and returning fragrances that are exclusively available for sale, all of which will be offered at a discounted price of 50 to 75%.

According to Bath & Body Works’ 2022 annual report, for the fiscal year ending on January 28, 2023, net sales from continuing operations decreased by 4% and totaled $7.56 billion, compared to $7.882 billion for the previous fiscal year ending on January 29, 2022. The company operates a total of 1802 stores, with 1693 in the US and 109 in Canada.

“Cucumber Melon is not only a favorite for customers who have grown up with Bath & Body Works and were first introduced to the brand in the 90s, but it appeals to new customers as well with a classic, freshness that has stood the test of time,” said Betsy Schumacher, chief merchandising officer at Bath & Body Works. “We’re excited to commemorate such an exciting milestone for an iconic fragrance while also celebrating our customers’ love for nostalgia.”



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