L’Oreal Paris: How a Foreign Brand can Become TOP in China
In 1907, Eugène Schueller invented the world’s first non-toxic synthetic hair dye and named it L’Oréal at his age of 28. Since then, hundred years has passed with great change of the world
but L’Oréal Paris has never stopped its constant pursuit of scientific research and innovation. Today, products of L’Oréal Paris have expanded many fields from hair dyes to women’s skincare, color makeup, women’s shampoo and household hair care, hair color in home, men’s skincare, men’s shampoo and styling and so on.
