Global Brands, News

Shiseido will Put Forward Investment in Chinese Market for Good Performance

Shiseido is a famous Japanese cosmetic brand, which adheres to the philosophy of “100 years of craftsmanship, born to beauty”. The name of Shiseido is derived from the Chinese I Ching, which refers to praise the virtues of the earth to nurture new life and create new values”. That also reflects the brand image of Shiseido.