Face D is an Italian dermocosmetic brand. An impressive result with 108% growth in the first four months of 2021. Face D now has more than six hundred points of sale in Italy. Face D products can be found in pharmacies, Sephora, department stores, airports and TV shopping.
Chiara Sorman, the founder of Face D, found that the speedness of the makeup missed up in the skincare. And the efficacy of the skincare is also lost in the makeup. This meant that consumers had to wait a long time to see some efficacy when using skincare products such as creams or lotions. Chiara Sorman hoped skincare products to work as fast as beauty while maintaining the original skincare results, combining a quick solution with a stable treatment. So she created Face D, a dermocosmetic brand. It aims to build a bridge between cosmetics and skincare.
How does Face D view the concept of dermatologica? Is there any intention to enter the Chinese market? With great honor, we invite Chiara Sormani, the founder of Face D, to share the experience of building Face D and thoughts about the beauty industry.