TOP Distributors of Cosmetics and Makeup Products in China

CHAILEEDO has collected the top 10 distribtors that have successfully introduced or brought international brands into China market.

The analysis includes Company Introduction, Distributor Highlights and Past Sales (Corporate Planning).

If you would like to reach to any of the beauty distributor below, you can speak with us and we will bridge you and the distributor.

Photo: COTY X LILY & BEAUTY Strategic Meeting


Lily&Beauty is a Chinese cosmetics network retail service provider. The company's e-tailing service partner brands are mainly international beauty brands, including Amore Pacific Group, LG Group, Pierre Fabre Group, Kanebo Group, Henkel Group, Coty Group, etc.

As of June 30, 2021, the Company has entered into partnerships with more than 60 brands, including Sulwhasoo, Avène, Hoo, Schwarzkopf, Free Plus, and Erno Laszlo, etc. The Company has leveraged its years of experience in online operations and incubated its own beauty brands, such as Meiyitang.

Distributor Highlight

  • Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers in Hi-2020 released by iiMedia Ranking;

  • Alikey’s Red List of FMCG services;

  • Tmall Six-Star Service Provider;

  • Tmall Digital Brand Power Pioneer Ecology.

  • and so on…

Past Sales

Lily&Beauty is a Chinese cosmetics network retail service provider. The company's e-tailing service partner brands are mainly international beauty brands, including Amore Pacific Group, LG Group, Pierre Fabre Group, Kanebo Group, Henkel Group, Coty Group, etc.

As of June 30, 2021, the Company has entered into partnerships with more than 60 brands, including Sulwhasoo, Avène, Hoo, Schwarzkopf, Free Plus, and Erno Laszlo, etc. The Company has leveraged its years of experience in online operations and incubated its own beauty brands, such as Meiyitang.

Photo: ONE CHANCE listed


Established in April 2012, and initiated by Hangzhou WinChange Management Co which is an e-commerce service provider focused on the FMCG vertical. In 2019, ONE CHANCE was successfully listed and became the first Chinese e-commerce service provider on A-share.

At present, the company has cooperated and carried out long-term and in-depth e-commerce cooperation with famous enterprises domestically and overseas, such as P&G Group, Pechoin Group, Elizabeth Arden Company, Amore Pacific Group, AUPRES under Shiseido, Japan, Mao Gepin, Pop Mart, Mengniu Group, Yanker Shop Food, etc.

Distributor Highlight

  • Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers in 2021 released by iiMedia Rankin

Past Sales

In 2021, ONE CHANCE's revenue was 1.135 billion yuan, down 16.23% year-on-year, and the net profit attributable to shareholders of the listed company was 327 million yuan, an increase of 5.48% year-on-year.

Semi-annual revenue of 632 million yuan in 2022, up 30.04% year-on-year, and net profit attributable to shareholders of the listed company of 105 million yuan, decreased 17.02% year-on-year

PHOTO:Golong x PVG Strategic Partnership


Established on December 23, 2015, and focuses on brand cultivation and brand asset management of new overseas beauty brands. It enriches the group's brand portfolio through R&D, acquisitions and investments. With subsidiaries in Hong Kong, Japan, South Korea, Spain, France, and an office in the United States, Kolong has integrated global supply chain resources to achieve globalization of R&D, production, warehousing, and transportation.

Golong Holding has reached cooperation with more than 40 brands from South Korea, Japan, Spain, France, Italy, and other countries and regions, covering beauty, color cosmetics, pharmaceuticals, beauty, health care, and other categories, building a brand incubation system with overseas selection, cross-border supply chain, omni-channel sales, and big data support and opening a fast track for imported niche skincare brands to enter the Chinese market.

Distributor Highlight

  • On July 24, 2020, it was awarded the 2020 China New Economy Quasi-unicorn Vertical List Enterprise Services Top 45 released by iiMedia Ranking.


The business scope covers brand management, brand operation, domestic distribution, overseas distribution, cross-border e-commerce, and other businesses. Golong has achieved brand autonomy through acquisition and equity participation and is now investing more in R&D, such as acquiring foreign laboratories and doing applied R&D with overseas scientists.



Founded in 2016, Hangzhou Chuanxi Technology Co., Ltd. is a digital brand operation and management service provider focusing on the beauty field. It specializes in the integration of cosmetic channels, brand promotion, and offline product design. The business currently covered is mainly in the beauty range, which has covered many offline sales outlets, at the same time, it also has mature resources and teams for operating distribution in offline supermarkets, KA, department stores, modern channels, and convenience stores, intending to build a bridge between beauty brands and terminals and help brands choose more high-quality channel resources.

The brands served include Japan Honey personal care, Japan Nice & Quick, Japan MakuQi egg white mask, UK modish jasmine personal care, Thailand RAY mask, Thailand Anna bella mask, South Korea Amortals makeup egg, South Korea GIK, etc.

Distributor Highlight

  • The Japan & HONEY, United Kingdom MODISH JASMINE, Japan CUSTOM NO.THREE, Japan NICE & QUICK, South Korea AMORTALS, and other quality brands that Chuanxi manages and operates independently have become the leader and benchmark brands in their respective categories.


With 40,000+ physical stores in 30 provincial administrative regions, including CS, KA, fast fashion department stores, supermarket chains, and other mainstream distribution channels, and covering more than 5,000 Ali-related A stores, and mature operation teams and distribution resources in secondary e-commerce platforms such as JD and Suning, Chuanxi pioneered the domestic online and offline TP operation service model for imported products, which helps complete the brand closure loop from 0 to 1 in the Chinese market by integrating the upstream and downstream resources of brands and retailers.



Guangzhou Ruoyuchen Tech. Co.Ltd. was established in Guangzhou in 2011, is an integrated e-commerce service provider for global quality consumer brands, dedicated to exploring online growth opportunities for brands across the entire life cycle, solving business problems, and helping their online business grow healthily and sustainably through digital services across the chain, channels, and scenarios..

Notable Clients: Swisse, Pampers, Centrum, Bayer, Mead Johnson, Selsun, Free, McDonald's

Distributor Highlight

    • Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers

    • 2021 A’DESIGN AWARD

    • Tmall Five-Star Service Provider

    • China Cosmetics BlueRose Award

    • 2021 Global New Economy Excellence Award

    • 6th Golden Orange Award for the high-quality development of listed companies


In 2021, Ruoyuchen’s annual operating income is 1.288 billion yuan, an increase of 13.38%, and the net profit attributable to the parent company is 29 million yuan, a decrease of 67.42%, year-on-year.

In the first half of 2022, the operating revenue reached 535 million yuan, which declined 10.54% year-on-year, and the net profit attributable to the parent company was 9 million yuan, which dropped 77.5% year-on-year.



Guangzhou Austasia Cosmetics Co., Ltd. was established in 1999 and is a subsidiary of Austasia Enterprises (Australia) Holdings Limited, headquartered in Guangzhou. At present, it is the agent of the following brands: ALBION from Japan, BIOLINE JATÒ from Italy, MARIANNEBOLLE from Japan, UNIQUE BF from Switzerland, ODELE, Dr. Recella from Japan, ARSOA from Japan, REVEEL from Germany, KUNSHANGLI from Thailand, DONNA CHANG from Thailand, Kim Paris elravie from South Korea, THREE, ITRIM, and FIVEISM from Japan. Austasia has a professional education system, high-quality products, and perfect service.

Distributor Highlight

Distributing brands:
  • Albion
  • Bioline
  • Unique BF
  • Reveel
  • Mariannebolle
  • Three
  • DR Dr.Recella
  • elravie Kim Paris
  • Mary Cohr
  • Quing
  • The KIBI
  • Grlay
  • 2050’S
  • IHC Health Center
  • Repacell Germany
  • ananne


The business scope of Austasia has been extended to beauty and skincare products, color cosmetics, beauty instruments, health food, organic beauty products, boutique regular stores, SPA beauty clubs, and fitness clubs. Cooperation channels include: boutiques, beauty salons, Tmall operations, live streaming sales, road shows, BA in-store services, team training, etc., providing comprehensive brand services to the market.

PHOTO: Distributing Brands of Meidd


Founded in 2014, Meidd Technology (Shenzhen) Co., Ltd.(former Yolipai) is an industrial Internet service company focusing on the cosmetics industry.

It adheres to the mission of "making beauty retail simpler", and helps offline cosmetics stores solve the problems of store management (field), membership operation (person), and merchandise procurement (goods) in a one-stop manner through Meidd-beauty chain ERP system, Meidd-mobile marketing tools, and Meidd-intelligent supply chain to complete the integration of online and offline people and provide a better shopping experience for customers.

In the past 8 years since its establishment, Meidd has been insisting on being a third-party platform, serving the cosmetic industry, and safeguarding the interests of end stores. As an innovator in the cosmetic retail industry, it has served more than 35,000 offline cosmetic stores, covering over 150 million consumers in 31 provinces and 252 cities nationwide.

Distributor Highlight

  • 2017.03 Awarded WeChat Pay Partner Conference – Industry Innovation Award by WeChat Pay   
  • 2017.05 Executive Vice Chairman Corporate of the 22nd China Cosmetics Retail Conference        
  • 2017.07 Won “China Cosmetics Blue Rose Award – Retail Intelligence of the Year” by Cosmetic Observer      
  • 2017.10 Won the “2017 CBE Business Alliance Special Cooperation Company Award ”   
  • 2018.03 Awarded “WeChat Pay Partner Conference – Operational Excellence Award” by WeChat Pay  
  • 2018.09 Awarded “China Beauty Expo Business Alliance Partner”    
  • 2019.03 Awarded “Excellent Case of Beauty Industry” by WeChat Pay 


Tools, operations, resources one-stop upgrade services. Products and services include: Meidd - beauty chain ERP system, Meidd - mobile marketing tools, Meidd - intelligent supply chain

PHOTO: HQ of S'Young


Founded in November 2012, S’young Group Co., Ltd (abbreviated as S’young) is a technology-based enterprise with R&D-enabled products and digitally-enabled organizations and is a new consumer beauty brand enterprise with its own brand as the core and dual business driven by its own brand and agency brand. On February 8, 2018, it officially listed in A shares, the first Chinese IPO e-commerce shares, with stock code: 300740, securities abbreviation: S’young shares.

Distributor Highlight

  • It has participated in the formulation of 12 national industry standards
  • 200 national patents,
  • developed 10 unique raw materials, 
  • more than 58 million consumers, supporting 10 million daily orders processing capacity, 
  • Governor’s Quality Nomination Award
  • National High-tech Enterprise
  • Provincial Enterprise Technology Center
  • awarded by the China National Accreditation Service (CNAS).
  • National E-commerce Demonstration Enterprise
  • First National Digital Business Enterprise
  • Key Enterprise of Mobile Internet in Hunan Province


In 2021, the annual revenue of S’young was 5.018 billion yuan, an increase of 34.86% year-on-year, and the net profit attributable to the parent company was 236 million yuan, a decrease of 68.57% year-on-year.

In the first half of 2022, the revenue reached 2.201 billion yuan, up 3.87% year-on-year, and net profit attributable to the parent company was 83 million yuan, down 6.74% year-on-year

S’young owns a number of independent brands such as UNIFON, MIHOO, Big Drop, Huayaohua, MEN, and HPH. At the same time, it has reached a deep strategic cooperation with Johnson & Johnson Group, fully undertake the e-commerce business of Johnson & Johnson China, and has an independent open platform "S’young International", which represents more than 30 brands such as Dr.Ci: Labo, Listerine, Neutrogena, Dabao, Johnson & Johnson, EviDens, KIKO, Lumene, Zelens, etc. brands. S’young has formed a rich product matrix, including lotion, serum, cream, color cosmetics, baby care, perfume, antibacterial hand soap, hair growth agents, etc.



Founded in Shanghai in 2017, USHOPAL is mainly responsible for introducing overseas beauty brands into China and for their operations in the Chinese market, such as brand image creation, channel construction and management, and product portfolio management. USHOPAL is a new retail company that creates online and offline omnichannel operations. As an international new luxury brand group, it sticks to the new luxury positioning, deeply cultivates the brand incubation model under the integration of supply, marketing, and cultivating, develops its own mini programs and multi-brand offline integrated stores, and creates an all-channel system with private brand control + online + offline ecological access.

On March 8, 2021, USHOPAL announced the completion of nearly $100 million in Series D financing. The round was led by FountainVest Partners and followed by Cathay Innovation, Zhongyuan Capital, Hengxu Capital, and Zongsong Fund. After this round of financing, USHOPAL will build on its strengths and leverage capital to accelerate the integration of top global beauty brands and introduce more foreign brands.

Meanwhile, USHOPAL will also invest in or acquire some of the brands it partners with. For example, USHOPAL has completed its first equity investment with Cathay Innovation in foreign salon fragrance brand "Juliette Has A Gun"

Distributor Highlight

USHOPAL provides data-driven omnichannel services, and it currently serves brands such as Aveeno, Estee Lauder, Henkel, CAUDLIE, HHUYGENS, Juliette has a gun, algologie, CHANTECAILLE, etc.

In addition, USHOPAL also launched an offline channel – Bonnie&Clyde (also known as “BC Best Choice”), a new global luxury beauty brand collection store. B&C is the first beauty collection store in China to create a “Heng Long model”, which does not focus on punch-in and high traffic, but rather on the repurchase model of a “high net worth + high sophistication” flock. B&C has already set up 5 stores in shopping malls such as HKRI Taikoo Hui and Kerry Centre in Jing’an, with sales of over 100 million yuan in 2020 and an average transaction value of over 10,000 yuan.


USHOPAL cooperates with international brands to create a new way to incubate in China and lead top foreign luxury skincare and health brands into the Chinese market through data mining + omnichannel integration to acquire the most potential black pearl brands through data screening. It is China's only own brand control + online + offline ecology to open the closed-loop system of omnichannel black pearl operations. Global warehousing and logistics supply management system + self-research IT system to support the platform's high-speed and large-scale development

Provide services including:

  • Strategic services: price strategy, channel strategy, planning strategy, investment portfolio strategy, organizational structure strategy 
  • Supply chain: stocking planning, import, and global logistics, WMS integration, warehouse management
  • E-commerce operations: brand operations, e-commerce platform development, e-commerce promotion, and operation, customer service
  • Offline retail: omnichannel content management system, offline store operation, online and offline customer service
  • Brand planning and promotion

PHOTO: Servicing Brands of Niesheng


Guangzhou Niesheng E-Commerce Holdings Limited was established in 2012 and became one of the first omnichannel e-commerce operators in China. Along with the development of China's e-commerce, it ranks among the top in the industry in the fields of beauty and beauty instruments, mothers & infants, personal care, FMCG food, and imported e-commerce.

The main business can be divided into e-commerce retail, channel distribution, live streaming e-commerce, e-commerce agency operations, technology solutions, and digital marketing business segments, covering omnichannel, integrated marketing, IT technology, supply chain management, and refined operation of integrated e-commerce and services to help brand and omnichannel sales growth.

Distributor Highlight

In 2020, the company has won the Guangzhou Future Unicorn Innovation Enterprise, the Guangdong E-commerce Top 100 Enterprise, Tmall International Ecological Cooperation Five-star Service Provider, GOLDEN WHEAT AWARDS Emerging Brand, Annual Agency Award — Marketing Service Award, 33 items of national software copyright and 1 current patent, etc.


In 2021, it was awarded as a high-quality development enterprise of the Internet new business decade, and a trustworthy new business service organization of 2020.

​Managing 50+ Chinese and foreign famous brands, covering beauty, home appliances, personal care, food and health, home, kitchen and bathroom, mother & infants, accessories, and many other key categories


Operation service is for brand positioning, product strategy, user experience, channel planning, visual planning, refined operation, membership management, supply chain management, and other integrated e-commerce whole process services.

Distribution (B2B\B2C), with a wealth of international brand resources and import and export trade experience, for advantageous integration of resource allocation for Chinese and international brand characteristics and market trends, help Chinese and foreign merchants to achieve global procurement and sales, covering the full range of e-commerce channels of B2B2C / O2O distribution business ecology.

Content Business owns Taobao MCN agencies, Taobao store live streaming official certification agency, TikTok China certified agents, and MCN, has covered the Xiaohongshu first-hand 5000+ star influencers resources, 3000+ TikTok China influencers, 1000+ Taobao, Kwai anchors, with the average 200+ monthly operation of live streaming, 20 self-owned incubated IPs, and 50+ cooperation agencies.

International Brand General Agent, with the general agency rights of many Chinese and foreign well-known brands, helps brands enter the Chinese and overseas markets, assists brands to establish market recognition and brand influence, and helps them to expand online and offline sales channels.

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