Closed stores, bankruptcies, layoffs… 2024, which has already ended, was a chilling year. The emotional journey of most beauty industry practitioners was like a roller coaster ride: from the anticipation at the beginning of the year to anxiety and confusion in the middle of the year, and then to practical responses in the second half of the year, starting anew.
As the warm spring waters foretell the arrival of ducks, facing the increasingly fast-paced changes in the beauty market, the “CHAILEEDO on the Frontline” segment conducted in-depth visits in a face-to-face format with 29 beauty brands, factories, raw material suppliers, and other enterprises at the end of 2024. Through in-depth exchanges with business owners and relevant personnel, CHAILEEDO has identified 12 beauty trends worth paying attention to in 2025.
It’s difficult to do white-label brands.
When the era of dividends is over and traffic becomes increasingly expensive, many past successful experiences are no longer effective. “The tactics that used to work well suddenly lost their advantages, and at the beginning, one would definitely question whether they were falling behind,” said Liu Xiaokun, Chairman of the Geoskincare Group, who has had many successful experiences. “Many of the competitors that brands face now are more likely to have studied computer science or IT, rather than marketing professionals who used to have a comprehensive understanding of branding.”
Liu Xiaokun believes that the main problem with e-commerce today is that with the continuous rise of algorithmic logic, the market has turned into a system where you are recommended what you already like. This is also why white-label brands continue to emerge. “However, this is not a long-term branding strategy because when everyone masters the short video format, white-label brands will find it increasingly difficult to compete in content creation and traffic. Conversely, the comprehensive strength advantage of traditional established brands will become more apparent.”
This statement holds merit. According to the first released comprehensive cosmetics brand list by CHAILEEDO, in 2024, the total GMV of the top 20 brands on the entire network increased by 17.28% year-on-year, with 80% of the brands achieving positive year-on-year growth. Among them, 7 Chinese domestic beauty brands made it to the top 20 list, with a total GMV growth of 38.73% year-on-year. It is worth noting that no white-label brands made it to the top 20 cosmetics brands list in 2024; the list was firmly dominated by traditional established brands. Even on platforms like Douyin and Kwai, the top brands for the year were Hanshu and WHOO.
In 2025, “It’s difficult to do white-label brands” has become a consensus. The head of a major cosmetics factory in Shanghai believes, “The rise of white-label brands is a fleeting scene in the era of traffic society. These brands can exist, but they are unlikely to last long because ultimately, a brand is tested by its brand value.” An unnamed factory owner also stated, “You get what you pay for. If 80% of the money is spent on acquiring traffic, the brand faces the risk of not having enough profit to support the production of good products. Over time, consumers will still choose products with strong branding.”
“Having traffic today does not guarantee traffic tomorrow.” As a representative growing from new channels, Yin Haibo, the General Manager of the DINESSR brand, told CHAILEEDO, “In the early days of the platform traffic dividend period, all brands benefited, whether it was natural traffic or cheap traffic. Since the second half of 2022, platforms have raised the standards for evaluating brands, placing a greater emphasis on brand reputation and product quality. Therefore, companies that have always viewed their brand as a long-term enterprise can now better adapt to changes in market competition. We positioned ourselves from the beginning to build a brand, not just to use it as a short-term marketing tactic, and we are fortunate that our decision was the right one at that time.”
The difficulty for emerging brands to “overnight success”
According to incomplete findings by CHAILEEDO, since 2023, at least 17 Chinese domestic beauty brands have announced closures. Moreover, many emerging brands have not survived for more than two years.
“In addition to aggressive tactics for acquiring traffic, some brands have relied on imitation to start off. However, once other brands have learned these methods, they no longer hold a significant competitive advantage. Just like the offline distribution channels in the past, many factory brands and channel-customized brands appeared at the beginning, causing quite an impact on the market. However, in the long run, only a few brands can stand out,” said Liu Xiaokun.
“The opportunities for new brands to quickly rise to the top will only become fewer,” said Li Jicheng, General Manager of Suzhou ANTE Cosmetics Co., Ltd. He mentioned that in the past, it was more about capital driving growth, but as the cosmetics market becomes more regulated, operational costs will increase, and the possibility of becoming a top brand in the short term is low. He believes, “Building a brand is a long-term process, a commitment of 10, 20, or even 100 years. Rapid growth within a few years can only be described as carving out a niche. What ultimately validates a brand is when your traffic and exposure decrease, yet consumers still remember you.”
The Chairman of Fujian Green Pine Co., Ltd. and CEO of Nox Bellcow, Fan Zhanhua, believes that when a brand lacks in scale and capital strength, it is challenging to seize the traffic dividend. He noted that when everyone is buying traffic, only brands with strong product offerings can benefit from the dividend. Just like everyone doing advertising, if your product does not meet expectations, it’s challenging for consumers to truly remember you.
According to a Gen Z successor at a leading beauty company, many brands in the past captivated investors with storytelling but lacked innovative breakthroughs at a technical level, ultimately facing issues of homogeneity. “Without genuine innovation, everyone is following the same path. Therefore, for new brands to stand out, they must find real points of innovation and establish a technological path to support the brand,” she stated.
Zhang Jianhua, the R&D Manager at Simpcare, mentioned that the industry’s general feeling in 2024 was that traffic was becoming more expensive, emphasizing the need to achieve a good balance between profitability and sales. “2025 will surely be more challenging, but the opportunity lies in providing the best products and technologies very precisely to consumers, developing corresponding solutions based on consumer needs, and executing our work meticulously.”
Small and refined factories have a better way out
As internal competition intensifies, engaging in price wars to secure orders, squeezing profits to paper-thin margins, has led to a situation where some factories can no longer withstand the pressure. According to incomplete statistics from a special report by CHAILEEDO, since 2024, at least 104 enterprises in Guangzhou alone have voluntarily canceled their cosmetics production licenses. Regarding the reasons for this “license cancellation,” some interviewed enterprises openly stated that they “can’t continue.”
“I believe the reshuffling phenomenon may continue,” said Shen Yingjie, Vice General Manager of Cosmax (China), emphasizing its close connection to the overall beauty market environment. “It’s like boiling water; perhaps the earliest we will know if the water is boiling will be after June this year. Furthermore, the increasingly stringent regulatory environment has raised the industry’s entry threshold. So, any factory that can survive this period will be considered a victory.”
Regarding the way out for factories, Shen Yingjie believes that not all contract manufacturers are suitable for a large-scale approach. Instead, being small and refined might be a better way out for factories, focusing on creating one or two distinctive flagship products. For example, having differentiated formulas and dosage forms compared to other manufacturers, the key is to produce products that others cannot replicate, especially ones that are difficult to imitate in the short term. “It would be even better if you could have some exclusive ingredients, but this is challenging for many small and medium-sized contract manufacturers to achieve.”
Despite this, Cosmax maintains firm confidence for 2025. Shen Yingjie told CHAILEEDO, “In 2025, Cosmax China’s market goal is to grow by 25%.”
“It’s hard to emerge as a dark horse; the business environment tends to stabilize,” according to Fan Zhanhua. In a market of existing competition, only those factories that are highly efficient, possess the ability to integrate resources, innovate, and operate in a standardized manner will have staying power. “Whether you are building a brand or a factory, it’s no longer just about competing on price; it’s also about quality. Brands need to focus on both aesthetics and efficacy to encourage repeat purchases and consumer satisfaction, so the focus is on the quality-to-price ratio. The same principle applies to factories.”
Jin Zhenghu, Chairman of Kolmar Cosmetics (Wuxi) Co., Ltd., also noted that given the current market conditions, competition has become fiercer, consumer demands are evolving, becoming more diversified. Therefore, as a cosmetics factory, in addition to enhancing product quality, maintaining high efficiency is crucial. “As an international ODM company, we aim to introduce more innovative products and formulations from South Korea to China. We intend to develop products that align with the trends in the Chinese market and cater to the specific efficacy needs of Chinese consumers.”
New Ingredient Regulation Will Gradually Tighten
Over the past year, the popularity of new cosmetic ingredients has remained high. According to statistics from CHAILEEDO, the filing of new ingredients in 2024 increased by 30.4% year-on-year, with 90 new ingredients being filed. In terms of ingredient sources, the newly filed ingredients in 2024 were predominantly chemical, biotechnological, and plant-based. Among these, while chemical ingredients remain fundamental, the number of plant/biotechnological ingredients is beginning to surge, accounting for forty percent of the total filed ingredients.
Lau Shuquan, the Greater China Business Director at Symrise, states that the biggest issue with new ingredients currently is the low entry barrier. Therefore, both regulatory authorities and companies will handle new ingredients with increased caution, leading to a gradual tightening of the regulation surrounding new ingredients. He believes that in 2025, ingredients with entry barriers will be a significant selling point in the ingredient market.
“The ‘Matthew Effect’ will become increasingly apparent, and it is estimated that there will be no shortage of ingredient suppliers closing down this year,” said Wu Jiang, the founder of Shanghai Coachchem Technology Co., Ltd. He believes that plant exosomes might become popular in the near future because China’s plant resources are abundant, providing a natural treasure trove for exosome sourcing. Additionally, plant exosomes can act as carriers and reduce the irritability of active ingredients through encapsulation.
“Furthermore, there is still significant room for the development of amino acid active substances because whether it’s recombinant collagen, boswellic acid, or matairesinol, all of which are active ingredients with market demand, are closely related to amino acids. Peptides are formed by combining multiple amino acids through peptide bonds, and due to their good absorbency, small molecular amino acids will continue to be popular in the near future,” Wu Jiang stated.
Xiong Zhongli, the Chairman of Shanghai ZENXN Biotechnology Co., Ltd., believes that after 2025, there may be a gradual shift towards natural active ingredients replacing synthetic active ingredients in cosmetics. This overall trend will align with the broader trend towards natural, safe, gentle, and effective products. “In the future, an increasing number of single substances will be selected as active ingredients from traditional Chinese medicine or natural plants, making this trend increasingly prominent.”
“For B-side enterprises, core technology is crucial,” said Wang Hao, Partner and Deputy General Manager of Winkey Technology. He emphasized that innovation is the only way to break away from internal competition. Winkey Technology will continue to innovate in all aspects such as products and channels, planning to expand ingredient applications based on peptides and Chinese herbal ingredients, gradually extending from skincare to makeup, personal care, toothpaste, and other sectors.
Ling Ning, the Asia-Pacific Market Director for Personal Care at Ashland, believes that the future cosmetics efficacy market will inevitably move towards a comprehensive direction of promoting overall human skin health. Many ingredients will not emphasize single effects but will work from different target points to promote overall skin health development. “To remain competitive in the Chinese and Asian markets, international ingredient companies will need to continue innovating, moving away from homogeneous products to create competitive barriers that differentiate them from local companies.”
Continued Popularity of Anti-Aging Technology
“No skincare without efficacy, no anti-aging without technology,” the momentum of anti-aging technology is expected to further extend in 2025.
On one hand, as consumer awareness of anti-aging continues to strengthen, skin anti-aging has become one of the most crucial skincare benefits. According to intelligence data from CHAILEEDO, as of November 2024, anti-aging skincare products in the Chinese cosmetics market have accounted for over 40%, with growth rates exceeding 30% for two consecutive years. On the other hand, whether it’s classic anti-aging ingredients like peptides, retinol, boswellic acid, or the popular recombinant collagen, each of these works within the scientific framework to enhance precise and effective anti-aging actions.
“Last year, anti-wrinkle products were the flagship products of Fanwenhua, and in 2025, the trend of anti-aging will continue,” said Zhang Xin, the General Manager of Fanwenhua Facial Care Brand. He pointed out that from the demand side, consumer demand for anti-aging has been significant in the past two years, as echoed by feedback within the brand. Looking from the supply side, the current popularity of recombinant collagen components can also help brands achieve a supply-demand balance in meeting consumer anti-aging needs.
Yin Haibo from DINESSR believes that in 2025, anti-aging and anti-wrinkle products will inevitably lead the development of the entire efficacy market for a long time. In his view, “Anti-wrinkle and anti-aging can be placed at the forefront of efficacy skincare because when consumers talk about this need, they subconsciously understand it as efficacy.” Mo Jianlin, the founder of Kangbolai, stated that anti-aging has been very popular throughout the past year, and the next trend will focus on anti-aging and skin brightening.
The Whitening Boom is Coming
Beyond anti-aging, “whitening” has always been a prevailing topic, and in 2025, the whitening track is expected to see a significant surge. According to intelligence data from CHAILEEDO, the market size of whitening and spot-removing cosmetics in China has reached 106.8 billion RMB, with a year-on-year growth of 5.9% (Note: Data as of October 31, 2024). It is projected that by 2027, the market size for whitening and spot-removing cosmetics in China is expected to exceed 150 billion RMB.
Additionally, in the past year, among the top 50 skincare-related hot search terms on the Xiaohongshu platform, 24% were related to whitening (including whitening, brightening, spot-removing, etc.), with a 6-percentage-point increase in search volume compared to the previous year. At the same time, the proportion of hot search terms related to whitening increased by 8.9 percentage points to 25.2%. Zhang Jianhua pointed out, “Advanced functional needs such as anti-aging, whitening, etc., are still mainstream and represent market opportunities.”
“2025 could potentially be a significant year for whitening,” Zhang Jianhua believes. From the popularity of whitening ingredients, it is evident that whitening remains a very promising and sizable track. He informed CHAILEEDO that Simpcare is also following market trends by launching the Oxygen Whitening series tailored for sensitive skin whitening, with Oxygen Whitening™, a natural whitening ingredient for sensitive skin in Asia, at its core, aiming to create a gentle whitening solution.
Similarly, Zhang Mu, the President of Mask Family, also expressed optimism about the whitening market. Zhang Mu introduced that as a Chinese domestic mask brand specializing in masks for 17 years, Mask Family launched a new series of translucent whitening products last year, utilizing “microcapsule-encapsulated 377.” In her view, “By encapsulating 377 at the nanometer level, the product becomes gentler, facilitating better whitening effects.”
Wang Wei, CEO of Guangzhou Cowin Biotechnology Co., Ltd., informed CHAILEEDO that in the past year of 2024, the company’s whitening capsule product orders accounted for as high as 40%. Based on this, he is optimistic about further development in the cosmetics capsule market, particularly the performance of whitening capsule products in 2025. Furthermore, “the value of whitening certification may increase moving forward.”
Outdoor Sunscreen Presents a New Opportunity
During interviews, CHAILEEDO found that sunscreen is one of the product categories that industry professionals pay close attention to. “The demand for sunscreen is irreversible. Once consumers develop the habit of using sunscreen, it’s challenging for them to go back to not using it,” stated Yu Jingxiu, Brand Director of RE:CIPE. The demand for sunscreen is definitely on the rise, with differentiation in consumer needs for sunscreen. One group includes consumers with a strong demand for sunscreen, such as outdoor enthusiasts and those focused on whitening. The other group comprises consumers with specific sunscreen needs, such as different usage scenarios and variations in skin feel.
She further noted, “In recent years, the popularity of sunscreen sprays has decreased. In 2025, RE:CIPE will focus on cream products. For example, outdoor enthusiasts and consumers with whitening needs still have significant demand for products with strong sunscreen efficacy.”
“Sunscreen is a crucial market,” stated Shen Yingjie. He mentioned that the sunscreen market has long been dominated by a few brands focused on sunscreen. However, overseas, sunscreen has reached a level of widespread adoption, even for year-round protection. Because ultraviolet rays are present in every season, not just during summer. Therefore, Cosmax’s current strategy is to incorporate sunscreen functionality into all formula systems under the motto “everything is sunscreen.” “I believe there is definitely a demand for this in China because some top domestic brands have not fully focused on this aspect. We need the emergence of local sunscreen giants. In this regard, I am optimistic about the development of the sunscreen category,” he added.
“Sunscreen for outdoor activities is a major new trend,” stated Chen Chujie, General Manager of Yangrun Technology, specializing in base makeup and sunscreen ingredients. He believes it is worth paying attention to how sunscreen can be better integrated with base makeup products. Additionally, there is a trend towards sunscreen-setting makeup products. “In 2024, we saw this trend emerging, but there is still ongoing technological accumulation. There may be breakthroughs in technology in 2025 or 2026, leading to an explosion in the market for setting makeup products with new functions.”
Jin Zhenghu also mentioned that as consumer demands for basic skincare products become increasingly diverse, sunscreen products need to provide additional benefits on top of basic sun protection. Other categories, such as lip products, also have a demand for the addition of sunscreen functionality. These are important directions for category innovation. Additionally, “We are also focusing on different forms of sunscreen products to offer consumers a more diverse range of innovative product combinations.”
Opportunities in the Hair Care Market are Emerging
During interviews, many related companies have expressed to CHAILEEDO that the Chinese hair care market in 2025 is full of opportunities, especially in scalp care.
“Favorable timing, location, and people—now is the time for opportunities.” Feng Huashan, Chairman of Juri Chemicals, a company specializing in professional hair care materials, believes that in the Chinese hair care market in recent years, the focus has been more on “washing” than “care,” with the latter being relatively weak. In comparison to Japan, where the sales ratio of shampoos to conditioners is about 1:1, in China, it is 3:1. Therefore, there is definitely a need to strengthen the “care” aspect, which represents an incremental market opportunity where China is relatively lacking. Additionally, scalp care essences are also areas of market growth.
In his view, there has not yet been a benchmark hair care company in China that can lead the industry forward. “Next, I believe that there is a market for lightweight hair care products that are safe and gentle.”
“The trend towards efficacy will continue.” An Ran, founder of the efficacy-based scalp care brand Roye, stated that in the current scalp care market, various brands are actually moving towards efficacy-oriented solutions to address users’ pain points.
Just like the trend towards efficacy in the skincare market in recent years, the theme of the scalp care market in the next three years will also be efficacy-oriented. She believes that this market is just beginning, with many unmet demands in areas such as scalp care, hair strands, and body wash care. “Therefore, I believe there are still significant opportunities in the hair care market.” Additionally, she has a positive outlook on the development prospects of plant-derived ingredients in hair care products.
Zhu Zi, General Manager of Guangzhou Huamai, an efficacy-based personal care ODM/OEM factory, stated, “From the perspective of market demand, the importance of scalp care is gradually becoming more prominent, as the demographic experiencing hair loss is getting younger. Hair care mainly addresses various scalp issues, previously known as ‘washing hair,’ but now it should be called ‘scalp cleaning.’ This is closely related to our lifestyle habits and routines, as well as the hair care products we use daily.”
Chen Yue, Director of Public Affairs and Brand Communication at Van Island Network, the parent company of KONO and HEXI, told CHAILEEDO, “We believe that in 2025, the trend for ‘volumizing’ in hair care will continue, and there will be a demand for composite needs like ‘volumizing + oil control,’ ‘volumizing + anti-hair loss,’ and so on. Currently, ‘volumizing’ has become a common demand in the domestic Chinese market, thus requiring more high-quality brands and products to meet this consumer need.”
20% Offline and 80% Online
According to the “2024 China Cosmetics Yearbook” produced by CHAILEEDO, “In 2024, the size of the online cosmetics market in China was 405.27 billion RMB, a year-on-year increase of 0.4%.” As early as 2023, the proportion of online channels in the Chinese cosmetics industry exceeded offline channels for the first time, reaching 50.75%. Perhaps, there is a channel reversal happening in the cosmetics industry, with online becoming the main channel for beauty and makeup products.
Regarding the current platform ecology of online channels, Yin Haibo stated that in recent years, platform traffic has significantly slowed down, and in 2025, it will become increasingly challenging for the “RMB players” in the live streaming arena. “The live streaming audience has gone through multiple rounds of baptism, consumer behavior has become more rational, and the traffic dividend has been exhausted. Advertising costs are gradually increasing, and platform traffic support policies are beginning to favor higher-quality brands. Brands that rely solely on traffic growth will inevitably struggle to go further,” he believes.
“From a traffic perspective, if there are no new traffic growth points, traffic will become more and more expensive because overall traffic is not increasing,” An Ran stated. The current e-commerce channel landscape is challenging to predict, just like how no one anticipated Douyin suddenly becoming an important platform for beauty and makeup. In her view, for 2025, it might be more crucial for brands to clearly define goals for each channel. This not only refers to performance targets but also requires setting different goals based on the characteristics of each channel, ensuring healthy development through a rational layout. Focusing on short-term explosive but unsustainable channels might lead to issues.
“Online sales will remain the main force in the cosmetics market,” said Xu Yujiangsheng, founder of Hi!Papa. “According to our strategic planning department’s estimates, the proportion of offline sales in overall performance is unlikely to exceed 20% in the future. Currently, traffic distribution among various channels has stabilized, and major changes are unlikely. The possibility of new channels like Douyin emerging again is also minimal.”
“During different periods, different channels will face periods of dividends or bottlenecks, so it’s important to have a more balanced mindset and focus on larger brand goals,” believes Dai Yuzhou, partner at Rabbit Mom.
Liu Changjie, founder of Simply This, informed CHAILEEDO that in 2024, Simply This achieved good growth on platforms such as Tmall and Xiaohongshu, especially on Xiaohongshu, which emphasizes content and lifestyle attitudes. In his view, in 2025, emerging brands need to prioritize “survival,” and Simply This will further strengthen content e-commerce, seeking new growth on platforms like Douyin and Kwai.
Before founding the brand in 2022, Zhang Qun, founder of OVYA, had years of experience deeply rooted in offline chains in Dalian. She told CHAILEEDO that the future holds significant opportunities for medium and small brands in the beauty market, with the key question being whether the brand is committed to long-term sustainability or short-term gains. Currently, OVYA is mainly focused on physical offline stores, including high-end supermarkets and skin management stores.
Venturing Overseas Still Seeking Results
At the beginning of 2024, many beauty and cosmetics company executives told CHAILEEDO that they were “seeking incremental opportunities by going overseas.” By the end of 2024, “CHAILEEDO on the Frontline” learned during visits that expanding overseas will become an option for more companies in 2025, but successful cases of brands going global are still relatively rare.
Xu Yujiangsheng believes that China has entered a stage of globalization, with billion-dollar cosmetics companies emerging domestically. Therefore, this is the best time for overseas acquisitions or deployments. “In 2025, we will continue to work hard on our international expansion. We believe that true growth and strength for businesses can only be achieved by succeeding in the global market.”
Li Jicheng mentioned that going global has not been a new concept since China’s reform and opening up. However, succeeding in international expansion requires companies to do so based on their own needs, rather than waiting until survival becomes difficult to seek paths abroad. In his view, “Doing business anywhere has its challenges and opportunities. If business in the Chinese market is not going well, the overseas market may present even greater challenges.”
Liu Xiaokun also emphasized that it’s crucial not to view foreign markets through the lens of the Chinese market, highlighting the importance of adapting to local conditions when taking brands overseas.
“Brands venturing overseas need to have a clear understanding of the regulations in various countries or regions,” mentioned Mo Jianlin. Different regions globally have variations in regulations concerning cosmetics ingredients control, animal testing requirements, and some areas have specific packaging regulations. Therefore, ensuring compliance in different regions is not only foundational but also a key focus for brands.
Beauty Tech Focuses on AI
Similar to venturing overseas, the combination of beauty and AI is also a focal point for many companies. For instance, in AI research and development, companies utilize AI’s powerful data analysis capabilities to develop new materials and formulations. CHAILEEDO has learned that under the Shanghai Jahwa Group, the brand Dr. Yu used patented algorithms and AI screening to identify the key ingredient “17-type cyclosporin” for sensitive skin anti-aging from 1.6 million multi-belly sequences. Shiseido has integrated artificial intelligence features into its cosmetics development digital platform VOYAGER, which has been fully operational since February 2024.
In fact, Simpcare has also found breakthrough ingredients through AI technology. “Researching targets is too complex, but with AI high-tech methods, solutions for sensitive skin can be found,” explained Zhang Jianhua. In their quest to find an “all-in-one ingredient” that can perfectly address issues such as redness, itchiness, and pain in sensitive skin, Simpcare’s R&D team utilized network pharmacology and AI analysis technologies to deeply analyze 13,642 target points related to sensitive skin. They ultimately narrowed down 11,760 target points to the skin neural regulation module, focusing on studying the neural causes of sensitive skin, leading to the development of the exclusive soothing ingredient “Simpcare 1609™” for sensitive skin.
Furthermore, AI smart factories are becoming a reality. Currently, Proya’s 5G smart factory has been completed and put into operation, CHICMAX has proposed “leading intelligent production” as part of its “66 strategy” by creating a 20,000-square-meter smart factory. Cosmax has also been proactive in AI layout and has developed skin texture detection AI, makeup AI intelligent color matching systems, and generative AI tool “COS-Chat.”
Ning Ling also stated that for raw material companies, enterprises with a core advantage in AI technology are sure to become leaders in innovative trends. This groundbreaking change can high-throughput screen targeted ingredients, predict pathways and human effects, validate them through clinical research, significantly accelerate and diversify precise responses to customer needs, create more possibilities for beauty, and the future will undoubtedly be the era of “Beauty + AI.”
