After creating multiple “firsts” in the lip cosmetics category, Colorkey, the leading brand in lip makeup, once again takes the lead in this category.
Recently, Colorkey has introduced the core concept of “Future Sensory Lip Makeup” and collaborated with two authoritative institutions to upgrade their lip products with sensory lip makeup adjustment technology and a sensory lip makeup color system. The aim is to create a new advanced experience in lip makeup for consumers. This also signifies that Colorkey has officially entered a new era of Future Sensory Lip Makeup aesthetics.
Lip makeup products fully upgraded, Colorkey leads the trend of “Future Sensory Lip Makeup.”
Lipstick has always been an essential category in women’s makeup. The latest market data shows that in 2022, the global lipstick market reached 82.918 billion yuan and is projected to grow to 124.512 billion yuan by 2028, with a compound annual growth rate of 6.95%.
While the demand for lipsticks in the market remains strong, consumers’ requirements for lip makeup products have become more diverse and refined. They not only seek colors that match their skin tone and personal style but also expect lip makeup to deliver exquisite and long-lasting effects. This desire for perfect matching and high-quality makeup effects has further driven continuous innovation in lip cosmetics brands.
As a leading brand in lip makeup, Colorkey believes that the core of lip products lies in “solving lip makeup issues caused by the characteristics of lip skin.” The future trend of lip makeup will continue to iterate, advancing to the third generation of technology-integrated makeup. Based on this market insight, Colorkey recently collaborated with the ACRDC R&D Center jointly established by Tsinghua University and China Academy of Aerospace Propulsion Technology to create the Colorkey Lip Makeup Sensory Adjustment Technology. This aims to create a brand-new Future Sensory Lip Makeup, making lip makeup products more makeup-like, tactile, and gentle.
It is understood that Colorkey’s Lip Makeup Sensory Adjustment Technology mainly includes three aspects of formula innovation. Firstly, the “AiryColorTech Native Color Display Film” has been innovated. By combining film-forming agents and a new type of makeup biomaterial, silk protein, a more skin-friendly, breathable, and comfortable mesh film is formed. It adheres to the lips, ensuring even distribution of lip color and excellent long-lasting effects, achieving a delicate balance between light and color. Secondly, utilizing the unique structure of silk protein, the “β-Folded Silk Protein Encapsulation Technology” has been invented, along with the exclusive neuroamide encapsulation body, to lock in moisture, precisely improve lip texture, enhance lip smoothness, and create a silkier tactile sensation. Thirdly, the active extract of rain-born red algae has been added to the product. This ingredient possesses strong antioxidant abilities, helping to soothe the skin, refine the barrier, stabilize the condition of lip skin, and create an advanced sense of gentleness.
Currently, Colorkey has applied the above sensory adjustment technology to its third-generation products, including Airy Velvet Lip Lacquer, Little Black Mirror Lip Lacquer, and the new generation of Water Mist Lip Gloss. With this, the Colorkey lip product family has undergone a complete upgrade.
NANCY, Senior Director of R&D at the Colorkey R&D Center, explains, “Compared to our previous generation of lip lacquers, the newly upgraded lip lacquers have better color payoff. In addition, we used the Antera 3D skin analyzer to observe lip smoothness and found that the new lip lacquers visually blur lip lines, creating an advanced makeup effect.”
Colorkey’s “Sensory Lip Color Aesthetic Guide” provides a methodology for lip color aesthetics.
Of note, in addition to upgrading the product formulas, Colorkey has also addressed the pain point of “difficult color selection” for consumers. Through conversations with over 50,000 real users, Colorkey discovered that the biggest pain points in choosing lip makeup colors are “inability to select/appropriate color leading to low color satisfaction” and “differences in color and color payoff due to factors such as different textures and lip colors.”
To address these pain points, Colorkey collaborated with the Color Research Institute of Tsinghua University’s Arts and Science Center to create the Colorkey Sensory Lip Color Aesthetic Guide. This guide utilizes cutting-edge color theory and lip color balance principles, proposing the concept of “color + texture + style” to coordinate color harmony. It is applied to all Colorkey lip makeup products.
Furthermore, based on the coordination between six skin tones and two lip colors, the two parties have established a comprehensive lip color theory. This theory takes into account the unique skin tone differences and lip color preferences of Asian women, providing scientific and meticulous guidance for selecting lip gloss colors. Additionally, Colorkey has customized 53 selected lip gloss colors for Asian women with different skin tones and lip colors, fully covering and meeting consumers’ personalized needs. To further refine personalized lip makeup services, Colorkey’s “Sensory Lip Color Aesthetic Guide” has also defined four styles: Sweet, Elegant, Passionate, and Wise, creating a more advanced sensory lip makeup experience.
Thus, through collaboration with the Color Research Institute of Tsinghua University’s Arts and Science Center, Colorkey’s “Sensory Lip Color Aesthetic Guide” provides scientific and systematic methodology support for Asian women’s lip color aesthetics. This not only promotes the development of lip aesthetics but also further solidifies Colorkey’s position as a trendsetter in the color aesthetics industry.
As we all know, the first generation of lip makeup products satisfied consumers’ basic needs for looking fairer or enhancing their complexion. The second generation focused on the functions of non-transferability and makeup nourishment. The third generation of “Future Sensory Lip Makeup” proposed by Colorkey meets consumers’ demand for advanced technology in lip makeup products, representing the arrival of a new era of lip makeup aesthetics.
Leader brand in lip makeup
It is not difficult to see that in the context of fierce competition in the current lip makeup market, Colorkey is continuously pushing the boundaries of lip makeup technology and aesthetics through scientific empowerment, pursuing higher levels of lip makeup effects. Every product upgrade by Colorkey represents a challenge and leadership in the lip makeup industry.
Of note, while continuously updating and iterating its products, Colorkey has also undergone a brand upgrade this year. On March 25th, Colorkey officially announced its global brand ambassador, Gong Jun. As a young actor, Gong Jun constantly breaks through himself and challenges versatile roles in the field of acting. He has also received high recognition in the international fashion industry and embraces diverse trends. This aligns well with Colorkey’s brand identity of leading trends with diverse colors and styles.
Alongside the announcement of the new brand ambassador, Colorkey has upgraded its brand positioning to “Trendy Color Aesthete.” With this new identity, Colorkey introduces international trend and fashion aesthetics into its full range of cosmetics, setting off Colorkey’s exclusive color trend. Additionally, Colorkey’s brand slogan has been upgraded to “Breaking the Boundaries with Trendy Color Aesthetics,” implying that as a trendsetter in color aesthetics, Colorkey will continuously break through the defined boundaries of colors and create the latest sweet and cool colors. Colorkey aims to integrate trendy colors into the daily lives of every Colorkey consumer, interpreting various styles freely and expressing individuality, while collectively exploring the beauty of diversity.
This comprehensive brand upgrade not only signifies Colorkey’s breakthrough in the field of cosmetics but also demonstrates its deep exploration and pursuit of trendy color aesthetics.
In fact, since its establishment, Colorkey has been committed to leading the trends in the lip makeup market through innovative technology and high-quality products to meet users’ demand for high-quality lip makeup. In recent years, through continuous iteration, Colorkey has not only achieved breakthroughs in lip makeup products but also become a category innovator.
In 2019, Colorkey introduced the innovative “Soft-Touch Technology” in its air lip gloss, which sold over 17,000 units within one day and achieved monthly sales of over 750,000 units, becoming the top-selling lip gloss on Tmall. In 2020, Colorkey launched the new Air Mirror Gloss series, combining lightness with a mirror-like effect, pushing the trend of mirror makeup to new heights and ushering in the era of “Pure Desire” in cosmetics. Since then, Colorkey has continuously innovated the texture of its lip makeup products, expanding its product line to include lipstick, lip gloss, lip balm, lip lacquer, lip gloss, and lip mousse. It can be said that Colorkey has never stopped on its path of innovation in the lip makeup category.
As a result, Colorkey’s products have gained recognition from the market and consumers. During the 2023 Double 11 shopping festival, Colorkey’s overall sales exceeded 200 million yuan, and it became the top brand in the lip gloss category on Douyin’s store. During the Double 11 festival last year, Colorkey’s water mist lip lacquer sold over 1.5 million units, and the air lip gloss exceeded one million units. On March 28th of this year, Colorkey’s Gong Jun gift set debuted as the top-selling lip gloss on Tmall; in the same month, Colorkey’s Air Velvet Lip Gloss topped the list of popular lip colors on Douyin’s shopping mall and remained in the top position for three consecutive days.
To date, Colorkey has sold over 150 million units of lip gloss, and on average, one out of every two Chinese girls has used Colorkey’s lip gloss products, making it a representative brand in the lip gloss category in China.
Not only has Colorkey achieved explosive sales, but it has also received recognition from various industries. It has won multiple awards, including the “Word-of-Mouth Domestic Product Award” from Fashion COSMO, the “Lip Gloss of the Year” award from Fashion Bazaar’s International Beauty Awards, and the Doin’s Top 100 Best Beauty Products.
There is no doubt that Colorkey has launched the first shot of “Future Smart Lip Makeup” in the industry, marking the development of lip makeup into a new era. This also serves as the best interpretation of Colorkey’s leadership in innovative “Trendy Color Aesthetics.”
