ACT Beauty, a French specialist in the creation of luggage, beauty, and fashion accessories, as well as premium packaging solutions, has solidified its position in the beauty sector with the acquisition of Lavay Paris. Lavay Paris brings a decade of expertise in cosmetic product creation, enhancing ACT Beauty’s capabilities and diversifying its offerings.
To support this strategic expansion, ACT Beauty has established a new Beauty Business Unit (BU) led by Amélie Jumel, an expert with over ten years of experience in product development, regulatory compliance, quality assurance, and quality control within the cosmetics industry. Jumel’s leadership is expected to enhance ACT Beauty’s ability to deliver turnkey products with reduced lead times, adhering to international standards and lower minimum quantity requirements—key factors in attracting new clients.
Julien Briand, a representative of ACT Beauty, highlighted the significant advantages brought by this acquisition. “Thanks to these new areas of expertise, ACT Beauty is strengthening its ability to offer turnkey products with reduced lead times, in full compliance with international standards and with reduced requirements in terms of minimum quantities – a major asset in winning over new customers,” he stated.
Based in Lille, ACT Beauty aims to expand its product portfolio, focusing on the high demand for beauty accessories, complementary products for Advent calendars, and limited editions. The company also plans to develop cosmetic ranges under its “Bien Faire” label, leveraging its expertise in eco-design and traceability. This label, previously applied to the Group’s textile products, will now extend to beauty accessories.
With current global sales around EUR 18 million, ACT Beauty is positioning itself as a key player in the beauty sector across Europe and North America. The company already operates a subsidiary in the United States, which is its primary export market.
The new Beauty BU aims to achieve EUR 2 million in sales by the end of 2024 and to double this figure by 2025, with the US market being a significant driver of this projected growth.
