At the beginning of this year, the State Council of China issued Document No. 1 to support the anti-aging industry, igniting new enthusiasm in the trillion-dollar anti-aging market. The Chinese anti-aging market has experienced rapid growth, attracting both the silver-haired generation and the Generation Z, and has triggered a trend of “anti-aging for all” across the country.
Simultaneously, consumers’ focus on anti-aging for the skin has shifted from superficial wrinkles to deeper issues like sagging ligaments and fascia. This has led to an increasing demand for advanced beauty devices for home use, driving brands to accelerate their pace of innovation.
Recently, AMIRO, which has anticipated market demands, introduced its first home-use ultrasonic lifting device. They claim it is equipped with a new generation of focused ultrasound technology that effectively tightens the fascial layer, addressing facial sagging issues. This product once again revolutionizes the precise anti-aging market.
First Home-use “Ultrasonic Cannon” was Launched
In the research of anti-aging for the skin, the fascial layer plays an important role. Generally speaking, wrinkles, sagging, and hollowing are the three most notable signs of facial aging, and sagging, drooping, and the appearance of pouches at the corners of the mouth are often related to the fascial layer. It is understood that the fascial layer acts like a net, providing support and fixation to the skin. When the fascial layer becomes loose, facial sagging follows. In other words, the key to solving facial sagging is to tighten the fascial layer.
However, most anti-aging skincare products and home beauty devices currently available on the market can only penetrate the dermis layer at most, unable to address facial sagging issues. Nevertheless, in recent years, the popularity of medical aesthetic ultrasonic devices has provided a new solution for reshaping facial contours and achieving a lifted and firm appearance.
It is understood that clinic-based focused ultrasonic treatments can directly concentrate energy in the fascial layer located 3.5-4.5mm beneath the skin, making ultrasound a “super weapon” for tightening the fascial layer. The question is, how can such an anti-aging technology benefit more people?
AMIRO, which has been tracking and understanding changes in consumer behavior for a long time, has made a breakthrough by bringing focused ultrasound technology into home use. They have created a new generation of focused ultrasound technology and officially released the AMIRO Ultrasonic Lifting Cannon on March 18th.
According to AMIRO, a qualified home-use ultrasonic cannon should follow the “small, large, precise” golden rule. “Small” means it should be lightweight and portable, allowing users to use it in their daily home routines. “Large” represents high energy and a wide treatment range. “Precise” refers to the combination of precise zone-specific masks, precise techniques, and intelligent mobile apps, making the entire skincare process more scientific, efficient, and accurate.
It is introduced that the AMIRO Ultrasonic Lifting Cannon, relying on the new focused ultrasound technology, matches clinic-based technology, equipped with a powerful 5W energy output. Sufficient energy is necessary to bypass the epidermis and reach the fascial layer for precise energy transmission. It can penetrate the golden depths of the fascial layer in the Chinese population, specifically 3.5mm to 4.5mm deep, stimulating the body’s repair mechanisms, promoting collagen formation, and improving sagging tissues and wrinkles.
The essence of ultrasound beauty lies in “focus,” and the AMIRO Ultrasonic Lifting Cannon not only forms high-energy focal points in specific areas but also features the brand’s unique linear focusing technology. Users only need to stamp the device, and the ultrasound unit will “slide” automatically, allowing the energy to connect dots and form lines. It can cover a maximum ultrasound focal area of 2mm, providing a broader energy application area and higher anti-aging efficiency.
In addition, AMIRO has also conducted specialized research on square wave energy. Traditional V-wave energy may result in energy loss and peak stimulation, while the AMIRO Ultrasonic Lifting Cannon can deliver ideal square wave energy, ensuring the release of high energy in a gentle and gradual manner. It reduces the sensation of pricking and provides users with a gentle and comfortable experience while guaranteeing effectiveness.
With a smaller, more precise design and larger, more precise, and gentler ultrasonic energy, the AMIRO Ultrasonic Lifting Cannon opens up new possibilities for advanced anti-aging treatments targeting the fascial layer.
Accurate Energy + Efficient Ingredients Leading the Next Generation of Anti-Aging Technology
As a technology-oriented company, bringing clinic-based technologies into home use and continuously driving product innovation and the transformation of research achievements to provide consumers with efficient and precise skincare solutions has always been AMIRO’s relentless direction.
Introducing focused ultrasound, an efficient and precise anti-aging technology, into home beauty devices is already a bold innovation. However, AMIRO’s forward-thinking vision goes beyond that. Last year, AMIRO, in collaboration with Xinhua Net and others, released the “2023 Precise Skincare Trend Report,” which mentioned the optimal solution for precise skincare is the combination of effective skincare products and home beauty devices, achieving a “1+1>2” effect of combining ingredients and energy.
This time, based on facial data from Chinese women, AMIRO has developed the AMIRO Ultrasonic Lifting Cannon with dedicated research on four-color precise zoning masks. The face is divided into four areas: forehead, eye area, mid-face, and jaw. This allows for the precise release of energy according to different areas while avoiding facial safety zones, ensuring safe usage.
In addition, AMIRO continues to collaborate with Song Weimin, the Vice President of the Facial Rejuvenation Branch of the Chinese Association of Plastics and Aesthetics and a top expert in the field of medical aesthetics, to develop eight-point lifting techniques for the AMIRO Ultrasonic Lifting Cannon. These techniques integrate masterful skills into the four-color masks, focusing on lifting the key points of the eight facial ligaments to effectively tighten the fascial layer and achieve overall facial lifting and firming.
Another “precise” innovation is reflected in AMIRO’s exploration of intelligent features for beauty devices. It is understood that the AMIRO intelligent mini-program not only visualizes the skincare process and results but also allows users to customize precise anti-aging plans, select precise mode settings, and track skincare schedules through the mini-program.
In summary, with accurate energy, precise zoning masks, and an intelligent mini-program tool, precise anti-aging becomes traceable, and the results become visible. According to testing data from Huace Testing, after using the AMIRO Ultrasonic Lifting Cannon for 28 days, participants experienced a 28% increase in jawline clarity, a 32.2% increase in volume of the cheek muscles, a 27.27% reduction in pouches at the corners of the mouth, and significant improvements in the area of crow’s feet and nasolabial folds.
It is worth mentioning that the AMIRO Ultrasonic Lifting Cannon demonstrates excellent immediate lifting effects and a sustained effect cycle. Data shows that after using it once and discontinuing use for 24 hours, participants experienced a 7.5% increase in jawline clarity and a 15.8% reduction in nasolabial folds.
Effectiveness and safety have always been the lifeline of home beauty devices. The AMIRO Ultrasonic Lifting Cannon not only ensures rigorous effectiveness but also incorporates triple safety protection technology to ensure safe energy release, without the risk of overheating or burning. It has also undergone testing on vulnerable skin to provide precise and safe anti-aging solutions for home beauty device enthusiasts, individuals with sensitive skin, and experienced users in the field of medical aesthetics.
In the industry, as radiofrequency devices enter the final countdown for inclusion in the category of medical devices, the radiofrequency segment, which has dominated the home beauty device market, is facing reshuffling, indicating that a turning point has arrived for the beauty device industry. Against this backdrop, the key to standing out lies in which brands can break free from relying on a single technology and pioneer the next generation of technology that leads the beauty device industry.
With ultrasound technology that has been widely applied and verified in the medical aesthetics industry, there is hope that it could become the next cutting-edge technology leading the anti-aging field in beauty devices after radiofrequency. Once again, AMIRO is undoubtedly at the forefront of the industry.
Pioneering the Way and Opening a New Era for Beauty Devices
In fact, looking back at the development history of AMIRO, whether it is the development of flat heads that better suit Chinese skin, the introduction of “stamp-like golden lattice radiofrequency,” or the advocacy and adherence to the “device + skincare” precision skincare concept, AMIRO has always been at the forefront of innovation in home beauty devices.
These continuous innovations are not only rooted in the original intentions of the two research-driven founders but also rely on AMIRO’s years of dedication and cultivation. It is understood that AMIRO has accumulated 586 patent applications, 246 patent grants, and 22 invention patent grants.
This is due to the establishment of three internal laboratories in the early stages of the brand’s development, namely, optoelectronic technology, digital sensing, and transdermal delivery. To date, the brand has established four joint laboratories with Shanghai Jiao Tong University, Sichuan University, and other universities, focusing on smart optoelectronics, precise skin measurements, transdermal delivery, and precise skin targets to lay the foundation for future technologies.
At the same time, AMIRO has always adhered to the principles of industry, academia, research, and medicine. It has conducted clinical trials in cooperation with several top-tier hospitals, using authoritative methods and data to validate product efficacy and safety. Beyond its own development, AMIRO has also taken the lead in formulating multiple group standards related to beauty devices, such as the first national standard for radiofrequency device-compatible masks and the standard for home use intense pulsed light therapy devices, sharing the achievements of industry development.
The company’s commitment to research-oriented approaches allowed AMIRO to stand out during the 2023 Double 11 Shopping Festival, becoming the top beauty device brand across the entire network. It is worth mentioning that AMIRO was also one of the first home beauty device brands to comply with the “medical device” regulations for radiofrequency devices.
Ultimately, technology exists to serve human needs. Recently, during the 2024 “3·15” International Consumer Rights Day theme event organized by the China Consumers Association, AMIRO, as the only representative of beauty device brands, participated in a joint initiative initiated by People’s Net, once again expressing its firm stance of always standing with consumers and protecting their rights.
It is evident that a people-centric and customer-first value system continues to drive AMIRO to innovate and break through. Faced with the emerging trends of precision efficacy, precision technology, and digitization in home beauty devices, AMIRO has accumulated enough energy to support the brand through the period of market fluctuations.
