Yesterday, Amorepacific released its financial results for the third quarter of 2025. The report showed that in the first three quarters of the year, Amorepacific achieved sales of 3.0894 trillion won ($2.1 billion), marking double-digit growth. Operating profit surged 99.5% to 283.279 billion won ($194.3 million), while net income fell 65.3% to 224.822 billion won ($154.2 million).
In the third quarter alone, sales reached 1.0169 trillion won ($700 million), up 4.1% year over year. Operating profit rose 41% to 91.887 billion won ($630 million), and net income showed a significant improvement, jumping 83.6% to 68.239 billion won ($46.8 million).
By region, Amorepacific divides its business into five key markets: South Korea, the Americas, EMEA, other Asian regions, and Greater China. Two of these regions reported declines.
South Korea remained the company’s largest market, contributing 54.7% of total sales with 556.6 billion won ($381.8 million), a 4.1% increase year over year. Operating profit rose 24% to 59.4 billion won ($40.7 million). According to the report, growth was driven by steady performance across online and MBS2 channels.
In addition, the rebound in inbound tourism helped boost duty-free sales. The company also reported that optimizing the premium product mix within its core brands led to a notable increase in operating profit and an overall improvement in profit margins.
By channel, domestic online business continued to perform strongly, while sales in other offline channels declined due to store consolidation and distributor adjustments. However, duty-free and cross-border channels drove overall growth. Duty-free sales recorded double-digit growth (accounting for 17% of domestic sales), while cross-border channels accelerated their global expansion.
Beyond regional performance, many of the company’s brands also saw sales recover. According to Amorepacific’s website, the group operates more than 32 brands across skincare, fragrance, and beauty devices, including Sulwhasoo and LANEIGE.
Core brand Sulwhasoo accounted for 28% of total sales, remaining the leading domestic brand, followed by skincare label HERA, which made up 15%.
Overseas business represented 43.4% of the group’s total revenue. The Americas and Asia were the key growth markets, supported by new brand expansion and global initiatives. Among all overseas regions, only EMEA and “other Asia” (excluding China) saw declines; all other regions recorded growth.
In the Americas, brands such as Sulwhasoo and LANEIGE performed well, achieving a 7% sales increase. In EMEA, overall sales declined 3% due to distribution adjustments at Cole Haan. However, key brands LANEIGE and Innisfree continued to grow steadily through expanded retail partnerships and channel development.
The “other Asia” region, Amorepacific’s second-largest overseas market, reported a 3% decline in sales. Although Japan’s market grew through marketing initiatives and expanded consumer engagement, overall regional sales were dragged down by a decline in COSRX sales, despite growth from LANEIGE and newly nurtured brands.
Notably, Amorepacific’s Greater China business showed signs of recovery. Over the past three years, the company’s third-quarter results in the region have turned positive.
In the latest quarter, sales in Greater China rose 9% year over year — the fastest growth among all regions. The report attributed this to a low base effect caused by structural adjustments last year. By optimizing its business structure and improving operational efficiency, the company returned to profitability. Strong online sales from Sulwhasoo and steady performance from LANEIGE contributed to the region’s rebound.
