Recently, Beauté Privée, the premier private sales platform for beauty products under the Showroomprivé group, has named Alexia Marland as its new chief executive officer.
Marland, formerly the fragrance category director for Europe at Sephora, steps into the role previously held by Delphine Chorenslup since October 2022. She will now join the executive committee of Showroomprivé, reporting directly to François de Castelnau, the group’s deputy CEO**.
In her new position, Marland is tasked with accelerating the growth of Beauté Privée and enhancing the experience for its five million active members.
David Dayan, chairman and CEO of Showroomprivé, expressed confidence in Marland’s leadership, stating: “We are very pleased to welcome Alexia to the helm of Beauté Privée and to begin a new chapter of development for this promising growth driver. I am confident that her deep expertise in the beauty sector, her ability to execute large-scale omnichannel strategies, and her talent for uniting teams around ambitious projects will be major assets in driving agile and innovative growth for Beauté Privée in an increasingly competitive market.”
The appointment comes as Showroomprivé seeks to revitalize Beauté Privée amid financial challenges. The group reported a 5.4% decline in revenue to €646.5 million in 2024, alongside a net loss of €39.7 million. As part of its growth strategy, Beauté Privée is migrating to Shopify to attract 15% more partner brands and double its membership base.
Founded in 2007 and acquired by Showroomprivé in 2017, beauteprivee.fr remains the leading French private sales platform dedicated to beauty and wellness, partnering with over 200 brands such as L’Oreal Paris, MAYBELLINE, NYX PROFESSIONAL MAKEUP, etc.
