Recently, Berlin Packaging has significantly bolstered its presence in the beauty packaging sector through the acquisition of Cosmei, a prominent cosmetics company based in Italy. Known for its innovative and personalized packaging solutions tailored for beauty brands, Cosmei’s expertise aligns perfectly with Berlin Packaging’s strategic expansion into the personal care market.
Marcel Schröder, Berlin Packaging’s president for EMEA, highlighted the strategic importance of this acquisition: “Our collaboration with Cosmei, renowned for its innovation and reliability, marks a pivotal moment in our growth trajectory. By integrating Cosmei’s capabilities into our portfolio, we are poised to enhance our offerings in the cosmetics sector with a heightened focus on customer needs.”
The acquisition not only expands Berlin Packaging’s product portfolio but also strengthens its global supply chain access, leveraging Cosmei’s sourcing office in Guangzhou, China. This strategic move underscores Berlin Packaging’s commitment to meeting market demands with enhanced innovation and sustainability practices.
Michele Cicchetti, founder of Cosmei, expressed optimism about the partnership: “Cosmei’s ethos of passionate packaging design finds new synergy with Berlin Packaging’s vision. Together, we aim to elevate our collective capabilities and deliver greater value to the global beauty and cosmetics industry.”
