Recently, Beyoncé’s Cécred brand is making a leap into retail with a debut partnership with Ulta Beauty. Starting April 6, 2025, Cécred’s line of textured hair care products will be available in over 1,400 Ulta stores across the U.S., marking a major milestone for the brand. The launch includes fan-favorite items like the Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.
This retail move coincides with the first anniversary of Cécred’s entry into the hair care market, following its initial debut in February 2024. The brand’s expansion into Ulta is described as an “organic evolution” of its growth, a pivotal step toward broadening its consumer reach.
To showcase the products in stores, Cécred and Ulta have collaborated on exclusive, eye-catching displays, including life-size, shoppable installations featuring the brand’s patent-pending bottles. Additionally, the partnership will feature custom fixtures and a first-of-its-kind salon integration.
The partnership with Ulta is the largest exclusive hair brand launch in the retailer’s history, said Kecia Steelman, the president and newly anointed chief executive officer of the retailer. “Having [over 1,400] stores in 50 states with 44 million active Ulta Beauty loyalty reward members, and our unwavering commitment to amplifying BIPOC founders, we’re positioned to bring Cécred to the masses,” she said.
