Recently, CODEMINT, an influencer-founded beauty brand founded by Zhou Yangqing in 2021, has obtained minority equity investments from Estée Lauder Group and the venture capital firm New Incubation Ventures. The specific details of the collaboration have not been disclosed.
Previously, CHAILEEDO had inquired about the news of Estée Lauder’s acquisition of CODEMINT. At that time, the customer service of CODEMINT confirmed that it was indeed happening, but it had not been officially announced at that time. (More details: https://chaileedo.com/codemint-did-estee-lauder-invest-in-this-chinese-brand/)
CODEMINT focuses on clean beauty and immersive skincare, with its product lineup consisting mainly of cosmetics, including cleansing products, face masks, and beauty tools. Notable products from the brand include the Ice Coffee Mask and the Little Ice Cube Foundation.
According to CHAILEEDO, CODEMINT has flagship stores on platforms such as Tmall and Douyin (Chinese version of TikTok), with prices ranging from 79 yuan to 395 yuan. The Ice Coffee Mask has sold over 20,000 units in the Tmall flagship store, while the Little Ice Cube Foundation has sold over 10,000 units.
