Recently, Flower Knows announced that it is set to expand its retail presence significantly by entering Urban Outfitters this June. Known for its enchanting collections such as Strawberry Rococo, Little Angel, and Swan Ballet, Flower Knows will now be available both online and in-store exclusively at Urban Outfitters.
Founded in 2016, Flower Knows is headquartered in Hangzhou. In 2022, Flower Knowledge entered the European and American markets and began selling on e-commerce platforms.The brand has generated more than $10 million in revenue in North America and Europe in less than a year and a half, reaching a 400% revenue growth since its opening. Currently, the United States has become its largest overseas market.
Sylvia, a representative from Urban Outfitters, expressed excitement about the collaboration: “We partnered with buzz-worthy international color cosmetics brand Flower Knows to be their exclusive U.S. retailer to offer a collection of their fairy tale inspired makeup products. We will be launching 45 Flower Knows products from their latest collections: Strawberry Rococo, Swan Ballet, and Little Angel with an edit of products in our top doors.”
Gong Fang, CMO and partner of Flower Knows, shared his enthusiasm for the partnership: “Urban Outfitters has an incredible community that is zealously leading the trends and lifestyles for this generation. It has created a beautiful dreamland for its customers, which aligns perfectly with Flower Knows’ aesthetic, and we are thrilled to partner with the retailer.”
