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Clean Makeup Brand Kosas Cosmetics Seeks Sale Expecting Nearly $120 Million in Annual Revenue

Today, it is reported that informed sources revealed that Kosas Cosmetics has hired investment bank North Point to explore sale options. It is reported that the cosmetics brand was founded by Sheena Zadeh-Daly in 2015 and is one of the early Clean Beauty brands.

Public information shows that Kosas’ positioning of “makeup meets skincare” has resonated with consumers, gaining popularity among YouTubers and becoming a flagship product at Sephora. Since its founding, Kosas has attracted numerous investors, including VMG, Stripes Group, Beechwood Capital, and others. In addition to Sephora, its main retailers include Mecca, SpaceNK, and Credo.

It is reported that the brand’s net sales are expected to be around $75 million, and it is expected to exceed $120 million this year.

It is worth mentioning that in 2023, the brand’s founder, Zadeh-Daly, stated at a panel discussion, “When we reached a team size of around 40 people, I realized that I didn’t know what to do. I knew how to build a brand. I’m an artist, but maybe not the right person to ask about supply chain questions.”

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