Coty, the renowned beauty giant, is commemorating its 120th anniversary with a remarkable tribute to its origins and a groundbreaking foray into the realm of fine fragrances. Introducing the Infiniment Coty Paris collection, a next-generation, high-end niche perfume range.
Infiniment Coty is set to become the flagship brand for Coty, marking their venture into the retail sector. Sue Y. Nabi, chief executive officer of Coty said “As a premium and ultra-premium brand, it is crucial to have complete control over the customer relationship,” Nabi emphasized. And according to Nabi, Infiniment Coty will be a D2C brand.
The Infiniment Coty collection offers a 75-ml. parfum priced at 230 euros. Additionally, for fragrance enthusiasts seeking a delightful exploration, a discovery set comprising five 10-ml. sprays is available for 160 euros.
