Today (September 1), according to several media reports, Kylie Jenner, the youngest sister of the Kardashian family, is considering repurchasing a 51% stake in her own beauty brand, Kylie Cosmetics, from Coty.
It is reported that Kylie Cosmetics was founded by Kylie Jenner in 2015 and offers products such as lipsticks, eyeshadows, body wash, and baby lotion. Thanks to Kylie Jenner and the Kardashian family’s strong popularity, Kylie Cosmetics products are highly sought after on various platforms. In 2020, Coty purchased a 51% stake in Kylie Cosmetics for $600 million.
Sources have revealed that Kylie has been attempting to repurchase the shares through informal discussions in recent months, as she is disappointed with the way the brand is being managed. However, there are differences between Kylie and Coty regarding the price and valuation.
It is worth noting that in July of this year, Kylie’s sister, Kim Kardashian, also expressed her consideration of repurchasing a 20% stake in SKKN BY KIM and has been in negotiations with Coty.
Insiders have disclosed that although it is uncertain which specific aspect of Coty’s management Kim Kardashian and Kylie are opposed to, both of them are very dissatisfied with the company’s management. Currently, none of the three parties involved have responded to the matter.
