Dr.G, Korea’s No. 1 skincare brand, has officially entered the U.S. market with an exclusive launch on Amazon — marking its first stateside debut since joining the L’Oréal Group in 2024. The milestone underscores the growing global influence of clinical K-beauty, where dermatologist expertise and accessible innovation meet.
Founded by dermatologist Dr. Gun-Young Ahn after his own experience with childhood burns, Dr.G has spent over two decades leading Asia’s clinical skincare movement. Long before the global K-beauty wave, the brand pioneered the concept of “K-Dermocosmetics,” formulating science-backed, sensitive-skin-friendly products designed to repair and strengthen the skin barrier while delivering visible results.
For its U.S. debut, Dr.G introduces a curated lineup of its globally beloved essentials: the Brightening Peeling Gel, Red Blemish Clear Soothing Cream — which has sold over 33 million units across Asia — and Green Mild Up Defense Mineral Sunscreen. Together, these bestsellers form the brand’s dermatologist-developed three-step ritual: exfoliate, moisturize, and protect. Each product is a top performer in its category at Korea’s leading beauty retailer Olive Young.
“Our mission at Dr.G is to make clinical-grade skincare accessible to everyone,” said Dr. Gun-Young Ahn, founder of Dr.G. “Launching through Amazon allows us to meet ingredient-conscious consumers where they already explore new products, while leveraging real-time insights to better understand the needs of the U.S. skincare community.”
As American consumers increasingly seek gentle, dermatologist-developed formulas, Dr.G’s Amazon launch represents a new chapter for L’Oréal’s K-beauty portfolio — one that brings science-driven, barrier-strengthening skincare from Seoul’s clinics to everyday routines across the U.S.
