The integration of beauty and technology is becoming increasingly profound.
Recently, Dr. Plant and Huawei Cloud signed a comprehensive cooperation agreement at the Kunming Institute of Botany, Chinese Academy of Sciences, establishing a comprehensive partnership. According to the cooperation agreement, Dr. Plant will leverage Huawei Cloud’s advantages in data processing and technological innovation to jointly build an efficient digital AI system. Together, they will explore the digitalization path for Chinese brands and enhance the competitiveness of Chinese brands in the global market.
The technological transformation of beauty companies has long been an issue of the times. As enterprises move deeper into digital transformation, what significance lies behind the comprehensive cooperation between Dr. Plant and Huawei Cloud?
Dr. Plant&Huawei Cloud Standing on the Shoulders of Giants
It is reported that Huawei Cloud, as a global leader in cloud computing and artificial intelligence solutions, has always been at the forefront of technological innovation and is the “technology pioneer” of the digital era. Meanwhile, Dr. Plant, a Chinese skincare brand that has been deeply rooted in the field of skincare for over 30 years, not only creates a variety of popular products for consumers but also leads the global skincare retail sales with its Shihu Lan series skincare products. Dr. Plant is also a leading global single-brand skincare specialty store.
One is a leading brand in alpine plant skincare, the other is a “technology pioneer” of the digital era. The deep cooperation between Dr. Plant and Huawei Cloud this time vividly interprets the strong alliance of Chinese brands.
According to CHAILEEDO, after this signing, the next focus of the cooperation between the two parties will mainly revolve around four major aspects:
First is strategic planning. Huawei Cloud and Dr. Plant have jointly formulated a long-term strategic plan for data governance, clarifying the goals, roadmap, and milestone stages of data governance to ensure alignment throughout the cooperation.
Second is technical support. Huawei Cloud provides Dr. Plant with data governance technologies and tools, including data warehouses, data governance platforms, etc., to help build an efficient and stable data processing and management system.
Third is professional team collaboration. Huawei Cloud has assembled a professional team consisting of data experts and engineers to closely collaborate with Dr. Plant’s internal team to advance the implementation of digital governance projects. Based on well-governed high-quality data, Dr. Plant will significantly enhance the market insights and response speed of its single-brand store operations.
Fourth is training and knowledge transfer. Huawei Cloud provides tailored data governance training for Dr. Plant, imparting relevant technologies and experiences to enhance its internal data governance capabilities. The digital governance capabilities of Dr. Plant’s internal team have significantly improved, simultaneously fostering a group of professional talents with data thinking and skills, laying a solid foundation for the enterprise’s long-term development.
According to Xie Yong, the founder and chairman of the Dr. Plant brand, “The influence of Chinese cosmetics in the skincare market is constantly rising. In response to the Chinese call for enterprise digital transformation and to promote comprehensive changes in production, life, and governance through digital transformation, Dr. Plant has chosen to reach a comprehensive cooperation with Huawei Cloud.”
Undoubtedly, the current competition in the beauty industry is fierce. To stand out in the “battle for survival” with innovative products, research and development, and marketing strategies, cosmetic companies need to explore consumer demands through more technological means and seize the market opportunity. Dr. Plant’s decision to cooperate with Huawei Cloud at this critical juncture is undoubtedly a forward-looking and significant move within the industry.
Dr. Plant & Wang Junkai
In recent years, facing the strong force of the new generation of consumers, cosmetic brands are contemplating brand upgrades and rejuvenation. The emergence of Generation Z poses both challenges and opportunities for the cosmetics industry. If brands want to undergo a rejuvenation transformation, they must attract the new generation of consumers with a more dynamic and innovative attitude. The choice of brand spokesperson can precisely reflect the determination of the brand’s rejuvenation development.
On September 5th, at the Kunming Botanical Garden, Dr. Plant joined hands with the brand’s face mask spokesperson Wang Junkai to kick off the “Kai Pure, Protecting Beautiful Skin with Hu” themed live streaming
at the Fuli Palace, injecting new vitality into the old Chinese brand.
Once, a young boy carrying a guitar, shuttling through city skyscrapers, experiencing a lonely and lengthy training career, this was the beginning of Wang Junkai’s dream pursuit. The road to stardom is full of thorns, yet Wang Junkai neither retreats nor fears, standing firm in the present like a tree, appearing on the stage of public attention with the energy and vitality bathed in sunlight.
Thirty years ago, the Chinese cosmetics market was dominated by foreign brands, and it was at this time that Dr. Plant emerged, pioneering a new direction in alpine plant skincare on an untrodden path. Thirty years later, the deep cultivation along the way has borne fruit. Dr. Plant has written a new history of alpine plant skincare with Chinese ingredients, with over five thousand global single-brand skincare specialty stores, establishing a dominant position in single-brand store retail and becoming a leader in Chinese cosmetics.
The relationship between a brand and its spokesperson is always a two-way journey, telling stories of companionship, growth, and progress through each cooperation.
During the live streaming, Dr. Plant invited the brand’s face mask spokesperson Wang Junkai and Professor Pei Shengji, the founder of Chinese ethnobotany, to visit the Fuli Palace and search for dendrobium in the lush greenery. Professor Pei Shengji is also the chief scientist of Dr. Plant. He introduced Wang Junkai, saying, “The dendrobium used by Dr. Plant is one of the 76 types of dendrobium recorded in China. Dr. Plant has been leading the trend of alpine plant skincare, and applying dendrobium from traditional Chinese medicine to the skincare field is a brand new experiment.”
After the visit, Dr. Plant’s face mask spokesperson Wang Junkai and Professor Pei Shengji planted the dendrobium in a flowerpot together, symbolizing Dr. Plant and the brand’s face mask spokesperson contributing to the development of alpine plant diversity, calling on more young people to join the ranks of protecting alpine plants, and deepening understanding and acceptance of alpine plant skincare.
In the alpine plant experience hall, Dr. Plant invited Wang Junkai to DIY creative cultural shirts, hand-painting highland elements and dendrobium orchid elements on a blue cultural shirt, a heartwarming scene that elicited cheers from the fans present. This is also the significance of this live broadcast—to establish an emotional bond between the brand’s face mask spokesperson, the brand, and the consumers, spreading the concept of alpine plant skincare to a wider audience.
On the day of the live broadcast, Dr. Plant also brought a special “surprise” for the brand’s face mask spokesperson Wang Junkai. September is Wang Junkai’s birth month, and fans of Dr. Plant and Wang Junkai gathered in multiple locations, recording birthday greeting videos for their idol.
By conducting this live broadcast with the brand’s face mask spokesperson Wang Junkai, Dr. Plant can not only attract more young people to Chinese brand products but also promote and popularize the concept of alpine plant skincare with the calling power and influence of the new generation idol.
In the future, leveraging its unique advantages, Dr. Plant will appear in the public eye with a new youthful attitude.
Dr. Plant Leads the Way for the Smart Transformation of Chinese Cosmetics
Either digitalize or perish; these are the only two options facing the beauty industry in its journey towards digital transformation.
Without a doubt, Dr. Plant has chosen the former. As we enter 2024, Dr. Plant is ushering in a new era of brand development. With digital governance at its core engine, the brand is reshaping its competitive landscape, leading the Chinese cosmetics industry towards intelligent and refined transformation.
In terms of the collaborative results, what assistance has Huawei Cloud provided to Dr. Plant?
Xie Yong stated, “In this comprehensive collaboration, Huawei Cloud will leverage its Huawei Cloud Computing Center and big data platform to build an efficient data AI system for Dr. Plant. Through digital governance, this will drive intelligent digital transformation across various aspects of the Dr. Plant brand, such as the supply chain, production line, and retail end, constructing a complete brand digital ecosystem.”
The initial results show that through data cleansing, integration, and standardization, the data quality of Dr. Plant has significantly improved, with a substantial decrease in error rates, ensuring the accuracy, completeness, and consistency of the data.
Furthermore, based on the governed data, Dr. Plant can more quickly and accurately obtain key information such as market trends, customer demands, and sales performance, providing strong data support for the company’s strategic decisions and business operations.
Moreover, optimized data processes and management systems will greatly enhance Dr. Plant’s operational efficiency. For example, response times in areas like inventory management, supply chain optimization, and marketing campaign planning have noticeably accelerated, significantly improving operational efficiency.
This comprehensive collaboration also has two key highlights. Firstly, Huawei Cloud has fully leveraged its successful data governance experiences in other industries, combined with the characteristics of the beauty and skincare industry where Dr. Plant operates, to tailor a data governance solution that aligns with industry trends and the actual needs of the company.
Secondly, Huawei Cloud employs an agile development approach to quickly respond to changing business demands, continuously optimizing and enhancing the data governance solution to ensure that Dr. Plant’s digital projects consistently operate efficiently and adaptively.
Overall, through collaboration with Huawei Cloud, Dr. Plant is taking a step from “countless” to “counted.” Dr. Plant’s digital thinking is not only reflected in deep digital application and governance but also in the integration of brand concepts with data, embedding digitalization truly into brand development, unleashing the maximum value of enterprise digital governance. Dr. Plant is also emerging as a pioneer in exploring the digital path for Chinese brands, enhancing the competitive edge of Chinese brands in the global market.
