Douglas, the German beauty retailer, has reported strong sales growth in its first quarter, reaching €1.56 billion ($1.71 billion), representing an increase of just over 8 percent compared to the same period last year. These figures, although preliminary, showcase the company’s positive performance.
The company’s e-commerce sales during the quarter, spanning from October to December 2023, experienced a robust growth of 10.7 percent. In-store sales also exhibited a healthy increase, rising by 7.1%.
Sander van der Laan, the CEO of Douglas, expressed confidence in the company’s ability to achieve its target of €5 billion in net sales by 2026, despite the challenging economic climate in Europe. This statement reflects the company’s determination to continue its growth trajectory and expand its market presence.
Douglas operates a vast network of over 1,800 stores across Europe, offering a diverse range of beauty products. The retailer stocks a mix of mass-market, prestige, and luxury brands, catering to a wide customer base. Its product portfolio includes popular brands like Kylie Cosmetics, Lancôme, and La Mer, as well as trending names such as Naturium and Sol de Janeiro. Additionally, Douglas features an in-house line that encompasses skincare, nail care, and cosmetics, providing customers with a comprehensive beauty offering.
Douglas’ strong sales performance in the first quarter demonstrates its ability to adapt and thrive in a competitive market. With its strategic focus on both online and offline channels, the company is well-positioned to continue its growth trajectory and meet the evolving needs of beauty enthusiasts across Europe and beyond.
Douglas’ strong sales performance in the first quarter demonstrates its ability to adapt and thrive in a competitive market. With its strategic focus on both online and offline channels, the company is well-positioned to continue its growth trajectory and meet the evolving needs of beauty enthusiasts across Europe and beyond.
