Yesterday, Givaudan is strengthening its foothold in China with a CHF 40 million (US$50 million) investment in a new fragrance and beauty facility in Guangzhou, Guangdong province. The Swiss fragrance maker has broken ground on a 30,000-square-metre site, describing it as a “landmark” project that underscores its long-term commitment to the Chinese market.
The upcoming facility will feature a creative centre housing evaluation, marketing, sales, and application teams, alongside perfumers and analysts, while a highly automated production site will support the rapid and fragmented expansion of the company’s fragrance business in the region.
“This groundbreaking is a landmark in our ongoing commitment to China, showcasing our confidence in the market’s potential and our ability to invest for sustainable growth,” said Gilles Andrier, outgoing CEO of Givaudan. Maurizio Volpi, President of Fragrance & Beauty, added that the facility will enhance the company’s creative capabilities, expand production capacity, and strengthen its competitive position in the market.
Set to be completed in two years, the site will employ 150 staff currently based at Givaudan’s existing local site. The project follows the opening of the company’s fine fragrance hub, L’Appartement 125, in Shanghai last year, and aligns with its 2030 strategy to drive sustainable growth and cement leadership in fragrances, flavours, and adjacent categories.
