Today (May 6th), CHAILEEDO learned from Henkel China’s official website that Henkel has successfully completed the acquisition of Procter & Gamble’s VS Sassoon and its hair care business in the Greater China region, including shampoo, conditioner, styling, and treatment products.
According to the news on Henkel’s official website, this acquisition aligns with Henkel’s strategic focus of expanding its presence in the hair care field beyond its existing brands. The addition of VS Sassoon will complement Henkel’s consumer brand portfolio in the Chinese domestic market and fill the gap in the high-end hair care sector.
Furthermore, with the successful completion of this acquisition, Henkel will provide Chinese consumers with a complete range of innovative hair care products, including Schwarzkopf, Schwarzkopf Professional, Shiseido Professional, and VS Sassoon.
David Tung, President of Henkel Consumer Brands in Asia, stated, “We are delighted to have the opportunity to include VS Sassoon in our product portfolio. The addition of VS Sassoon will elevate the development of Henkel’s consumer brand business to new heights in Asia and demonstrates our long-term commitment to this dynamic market.”
It is understood that in February of this year, Henkel announced that it had signed an agreement with Procter & Gamble to acquire the VS Sassoon and its hair care business in the Greater China region in order to enhance the influence of Henkel’s consumer brands in the hair care market in Greater China.
According to disclosed financial reports, VS Sassoon’s hair care business holds a significant position in the Chinese market, achieving sales revenue of over 200 million euros in the 2022/2023 fiscal year.
