Yesterday, Huda Beauty is reportedly exploring the sale of its fragrance brand Kayali, which was launched by Mona Kattan, sister of the brand’s founder Huda Kattan. The Dubai-based beauty company, established in 2013, is known for its highly successful line of cosmetics.
According to Bloomberg, this potential sale comes amid significant structural changes at Huda Beauty, including the recent discontinuation of its Glowish brand and a reduction of its overall product offerings.
The sale of Kayali could allow Huda Kattan to buy out minority shareholders, particularly TSG Consumer Partners, a private equity firm that acquired a stake in Huda Beauty. While the exact financial details are undisclosed, the company has been valued at $1 billion and continues to rank among the top-performing beauty brands on social media.
Additionally, Huda Beauty has rebranded its logo and packaging, showcasing a fresh look in July. Alongside their cosmetics success, the founders have also ventured into private equity, launching HB Investments in 2017.
