One year after its debut, Eze Perfumes, a direct-to-consumer fragrance by Sawai Fragrance, is expanding globally, with CEO Purvi Jain Bafna of Sawai Fragrances USA leading the venture into the US market.
Purvi Jain Bafna, CEO of Sawai Fragrances USA said, “With Eze Perfumes’ expansion into the US market, we are not just introducing fragrances; we are sharing a piece of India’s aromatic heritage with the world.”
“Our vision is to establish India as a leading fragrance hub globally, and entering the US market is a significant step towards achieving that goal. We are excited to bring the essence of Indian perfumery to discerning consumers worldwide.” Purvi Jain Bafna added.
Eze Perfumes has introduced a lineup of eight fragrances: Eze Nomad, Eze Surge, and Eze Elation targeting men; Eze Joy, Eze Flow, and Eze Awe tailored for women; and Eze Vibe and Eze ID in the unisex category.
According to the brand, in addition to its online platform, Eze Perfumes has also established a retail network across the United States, with its products available in over 400 fragrance stores and 100 duty-free shops in South America. Furthermore, Eze Perfumes has expanded its operations to various regions including Panama, Puerto Rico, and Mexico.
