Ferragamo launched “Fiamma,” its first pillar fragrance under the creative direction of Maximilian Davis. Released in collaboration with Interparfums Inc., this launch marks a significant milestone for the brand’s fragrance portfolio. After nearly three years in development, Fiamma will be officially available starting April 1, following an exclusive two-day event in Florence.
Jean Madar, chairman and CEO of Interparfums Inc., emphasized the fragrance’s importance in defining Ferragamo’s transition into a new luxury paradigm. The fragrance’s name, meaning “flame” in Italian, is a tribute to the late Fiamma Ferragamo, a pivotal figure in the brand’s history known for her timeless sophistication.
Crafted by principal perfumer Clément Gavarry in collaboration with DSM-Firmenich, Fiamma is a woody floral fragrance with top notes of white pear, a heart of gardenia, and a warm base of amber and spice. The scent is designed to appeal to Ferragamo’s core audience while attracting a new generation of confident, sophisticated women aged 20 to 35.
Fiamma will be available in 35-ml, 55-ml, and 100-ml bottles, priced at 65 euros, 95 euros, and 130 euros, respectively, with a refill priced at 90 euros.
The scent will launch in Italy and the U.S. at the same time. In addition to Ferragamo’s stores — many of which will dedicate windows to the fragrance — Fiamma will launch in the domestic market at the Rinascente department store first, before entering 200 doors of perfumery chain Douglas, while in the U.S. it will be available at the likes of Nordstrom, Bloomingdale’s and Macy’s. Concurrently, it will roll out in Mexico, before a big launch in Asia at department stores in China and Hong Kong.
Interparfums forecasts Fiamma will contribute to 20 percent of Ferragamo’s fragrance sales, with projected retail sales of 30 million euros this year. The brand’s fragrance portfolio has seen substantial growth under Interparfums, increasing by 20 percent since the licensing agreement was signed in 2021. Ferragamo remains committed to its legacy scents, with Signorina and men’s fragrances continuing to drive sales.
Madar said the plan is to have a distribution of around 2,000 doors worldwide and forecast the scent will represent 20 percent of Ferragamo fragrance’s total sales and generate around 30 million euros in retail sales this year, driven by strong performances in the U.S., Mexico and Italy.
Beyond Fiamma, Interparfums is expanding its portfolio, including a new private label, Solférino, launching this summer. With a robust presence in the global fragrance industry, Interparfums continues to strengthen its position, managing licenses for esteemed brands such as Roberto Cavalli, Jimmy Choo, and Montblanc, while recently securing a deal with Off-White effective in 2026.
