Yesterday, Yepoda, the fast-growing K-Beauty brand renowned for merging Korean skincare innovation with clean and sustainable formulations, has successfully closed its Series B funding round. The round was led by Verlinvest, a global consumer-focused investment firm, with continued support from existing investors V3 Ventures and JamJar Investments.
The newly secured funding will accelerate Yepoda’s expansion, particularly its recent Europe-wide rollout into Sephora and its highly anticipated entry into the U.S. market. The investment will also reinforce the brand’s commitment to cutting-edge product innovation.
“We are excited to welcome Verlinvest as our investor in this next phase of growth. Their experience in growing strong, sustainable consumer brands is exactly the support Yepoda needs to scale our impact and to make high-quality, effective, and fun K-Beauty more accessible to customers worldwide,” said Sander Joonyoung van Bladel, Co-founder & CEO of Yepoda.
Since its founding in 2020, Yepoda has established itself as a leading K-Beauty player in Western markets. The brand has grown to generate over €65 million in revenue in 2024, amassing a loyal customer base of over one million across France, Italy, Spain, the UK, and Germany, while maintaining a profitable 120%+ year-over-year growth.
Verlinvest, known for backing category-defining consumer brands, sees significant potential in Yepoda’s global expansion. Ben Black of Verlinvest remarked: “We are delighted to be backing Sander and Veronika in accelerating Yepoda’s growth internationally and bringing K-Beauty to a wider audience. We are excited to welcome Yepoda to our growing beauty portfolio and continue our partnership alongside V3 Ventures and JamJar Investments.”
With its U.S. launch successfully underway since late 2024, Yepoda is poised to deepen its retail presence, including its major collaboration with Sephora. The brand’s products will roll out to over 100 Sephora stores across Europe in March 2025, including flagship locations such as Champs-Élysées in Paris and Corso Vittorio Emanuele in Milan. As it scales globally, Yepoda is also benefiting from strategic guidance by Chris Good, former Estée Lauder Group President.
