K18 Hair, the pioneering haircare brand focused on biomimetic hair science, unveil its latest innovation, AirWash™. This groundbreaking dry shampoo revolutionizes the industry with the power of newly patented K18 biotechnology – odorBIND™.
It is stated that AirWash™ lies in its innovative odorBIND™ technology, which can address malodors. By recognizing, suspending, and clinically eliminating odors, odorBIND™ ensures long-lasting freshness. This intelligent formula features a smart-release technology that continues to work for up to three days after just a single application.
Suveen Sahib, the Co-Founder and CEO of K18, expressed excitement about the launch, stating, “Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. It’s a game-changer for both our loyal followers and newcomers alike, promising a fresh take on hair care.”
AirWash™ represents K18’s most significant innovation since the introduction of K18PEPTIDE™, the revolutionary molecule that works at a molecular level within the hair fiber.
Starting from March 26th, AirWash™ can be purchased on K18hair.com and at Sephora stores. It is available in two sizes: 4.0 fl oz for $48 and 1.6 fl oz for $24.
