L’Oréal-owned skincare brand Kiehl’s has appointed Darren Hewitt-McLaren as its new Marketing Director, marking a significant addition to the brand’s leadership team as it continues to evolve in a highly competitive and innovation-driven market.
Hewitt-McLaren brings experience of luxury, digital, and brand communications experience to Kiehl’s. He most recently held the role of Head of Activation Marketing within L’Oréal’s luxury division in the United States, where he was instrumental in shaping high-impact, consumer-centric campaigns across some of the group’s most prestigious beauty brands.
Prior to joining L’Oréal, Hewitt-McLaren served as Global Brand Marketing & Communications Consultant at Gisou, the honey-infused haircare brand founded by influencer and entrepreneur Negin Mirsalehi. At Gisou, he played a key role in elevating the brand’s international presence through strategic storytelling and integrated global marketing efforts.
His earlier career includes marketing and communications positions at leading British skincare brand Elemis, as well as at notable beauty and fashion PR agencies Aisle 8 and Seen Group. Across these roles, Hewitt-McLaren has built a reputation for blending creative brand-building with a deep understanding of the evolving consumer landscape.
Taking to LinkedIn to announce his new role, he wrote: “I’m happy to share that I’m starting a new position as Marketing Director – Kiehl’s at L’Oréal!”
