Kim Kardashian, the renowned beauty mogul, relaunched her makeup line under the SKKN brand. In a recent Instagram video, Kardashian acknowledged the numerous comments requesting the return of her color cosmetics and assured followers that the brand had received the message loud and clear.
Towards the end of the video, Kardashian briefly flashed the date “26 January 2024” on the screen, leaving fans eager to discover what she has in store. This development comes after Kardashian closed down her previous ventures, KKW Beauty and KKW Fragrances, in 2021. However, she later launched her dedicated skincare brand, SKKN, in 2022.
During a fan Q&A on Twitter in June 2023, Kardashian confirmed that her makeup and fragrance lines would make a comeback under the SKKN umbrella. The products were expected to feature new names, formulations, and a more neutral aesthetic, with a projected launch in 2023.
Coty, a beauty conglomerate known for brands like CoverGirl and Kylie Cosmetics, acquired a minority stake in Kim Kardashian’s KKW Beauty brand in 2020. At the time, Coty took on overall responsibility for Kardashian’s NPD (new product development), encompassing skincare, hair care, personal care, and nail products.
However, in August 2023, reports emerged suggesting that Kardashian was in talks to repurchase the minority stake in her beauty business from Coty. The alleged buyback was seen as a strategic move to expand SKKN’s beauty categories, indicating Kardashian’s ambitions for further growth and innovation.
According to Kim Kardashian, the makeup line will officially launch on January 26th.
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