Yesterday, according to report, Kim Kardashian’s Skims has made its first foray into the beauty category with the launch of the Seamless Sculpt Face Wrap, a shapewear-inspired product designed for the face. Though not officially part of the highly anticipated Skims beauty line expected in 2026, the new item marks the brand’s initial step beyond its core apparel business and into the skincare-adjacent space.
Released on July 29 and quickly sold out, the $48 wrap is made with “sculpting fabric” and collagen-infused yarns. It promises jawline support and is positioned as a “must-have addition to your nightly routine.” The product aligns with the viral “morning shed” trend on TikTok, which sees users showcasing their nightly beauty regimens that often include jaw-sculpting straps, overnight masks, and other facial gear.
This launch comes just a month after Skims officially shuttered Skkn by Kim, the skincare brand Kardashian bought back from Coty in March 2025. The move was widely seen as a strategic pivot to consolidate her beauty ambitions under the Skims umbrella. While the full Skims beauty line is still to come, this face wrap offers a glimpse into the direction Kardashian may be heading—blending wellness, beauty, and performance fabric innovation.
