Kylie Jenner has revealed her ultimate dream for Kylie Cosmetics: to one day pass the brand down to her daughter, Stormi Webster. In a new interview with media, the beauty mogul shared that she hopes her seven-year-old daughter will eventually take over the company, which Jenner describes as her “legacy.”
Founded in 2015, Kylie Cosmetics is celebrating its 10th anniversary this year, and Jenner reflected on the journey so far. “After 10 years, I’m just still so excited to create,” she said. “It’s my dream that my daughter will want to take over Kylie Cosmetics. I would love for this to be a legacy brand. I’m working hard every day to set up that future.”
Beyond her family hopes, Jenner also reflected on her impact in the beauty world. “I hope that I’ve inspired — I think I have — other entrepreneurs, especially women, to follow their instincts and build something from their own passion,” she noted.
When it comes to her own passions, Jenner emphasized her continued love for creating lip products, the category that first launched her brand. She also shared her evolving view of beauty: “Now, I see beauty as less of a transformation, and more as a reflection of self-expression and individuality. I’ve learned that Kylie Cosmetics isn’t really about products, but about this connection and trust people have with my products.”
For Jenner, the next decade is not just about innovation, but also about laying the foundation for her daughter to carry on the brand’s legacy.
