A new class action lawsuit has been filed against L’Oréal, alleging that the company misrepresented the sun protection factor (SPF) of its La Roche-Posay Anthelios Melt-In-Milk Sunscreen. According to the complaint, the product is advertised and labeled as having SPF 60, but independent laboratory testing reportedly found it offers only SPF 34 protection.
Filed by plaintiff Tina Barrales, the lawsuit claims that L’Oréal falsely promoted the sunscreen’s level of protection through its packaging, labeling, and marketing materials. Barrales argues that consumers were misled into believing they were purchasing a higher level of protection against sunburn and ultraviolet radiation exposure than the product actually provides. As a result, consumers allegedly paid premium prices for what they thought was superior sun protection.
The complaint further asserts that L’Oréal either knew or should have known since the product’s inception that its true SPF was substantially lower than advertised. Based on the sunscreen’s chemical composition and ingredient concentrations, the lawsuit contends that the company was in a position to recognize the discrepancy.
Barrales accuses L’Oréal of unjust enrichment, fraud, negligent misrepresentation, and breaches of express and implied warranties, as well as violations of California’s False Advertising Law and Unfair Competition Law. The plaintiff is seeking a jury trial, along with declaratory and injunctive relief, and compensatory and punitive damages for herself and other affected consumers.
