LeBron James, renowned basketball player and media mogul, is diversifying his ventures by entering the beauty industry this April with the launch of his own male grooming collection. The upcoming line, called The Shop collection, will feature a range of products tailored to men’s grooming needs.
The collection includes essentials such as shampoo, facial lotion, deep-conditioning beard cream, conditioner, shave cream, face wash, aftershave-toner, and a styling pomade. These products aim to cater to the specific requirements of men’s skincare and grooming routines.
To bring this project to life, James partnered with beauty manufacturer Parlux and The Springhill Company, a multimedia brand co-founded by James and businessman Maverick Carter. Parlux, known for developing beauty lines for prominent figures like Billie Eilish and Paris Hilton, collaborated with James to create a line that meets the highest standards of quality and efficacy.
The launch of The Shop collection will initially be available in 1,600 Walmart stores across the United States, making the products easily accessible to consumers. Prices for the range are expected to start around $10, ensuring affordability for a wide range of customers.
