Recently, L’Occitane released its financial report of FY2025. In fiscal year 2025, L’OCCITANE Group underwent a significant transformation by transitioning into private ownership, marking a pivotal moment amidst profound shifts in the premium beauty industry. This move enabled the Group to sharpen its focus on its core values, sustainable growth, and overall purpose. Following privatization, L’OCCITANE has revamped its governance structure to strike a balance between centralized oversight and brand autonomy, positioning itself for enhanced agility and strength in the years ahead.
As for revenue, in FY2025, the Group’s net sales reached €2.8 billion, representing 11.7% growth at constant rates compared to last year.
Specifically, L’Occitane en Provence maintained its position as the leading brand, contributing approximately 50% of the Group’s net sales with revenues reaching €1.355 billion. Sol de Janeiro, acquired in 2021, emerged as the second-largest brand with net sales of €885 million, comprising 31.6% of the total. Notably, Sol de Janeiro also holds significant market presence in North America, ranking prominently on platforms like Sephora and Amazon in the United States.
Regionally, L’OCCITANE Group operates primarily across three key areas: EMEA (Europe, Middle East, and Africa), APAC (Asia-Pacific), and the Americas, with the latter accounting for the highest sales proportion at 46.4%. APAC follows at 29.7%, and EMEA at 23.8%.
In terms of sales channels, wholesale and other channels accounted for the largest share at 44.8%, followed by online sales at 29.2%, and retail at 26%.
The Group’s strategic footprint spans over 90 countries and territories, encompassing a network of 3,000 retail outlets, including over 1,300 self-operated stores. This expansion reflects a rebound from a slight reduction in retail locations during the 2023 fiscal year, underscoring the Group’s renewed growth trajectory.
