Yesterday, L’Oréal’s venture fund, BOLD, has made strategic investments in two rising beauty brands from India: Deconstruct and Arata. These investments are a testament to the growing influence of India’s beauty market, which is becoming a key target for global beauty companies.
Deconstruct, a skincare brand, has rapidly gained traction in the Indian market, demonstrating remarkable growth — a 10-fold increase — with its unique approach to effective yet gentle skincare products. BOLD participated in Deconstruct’s Series A funding round, alongside DSG Consumer Partners and V3 Ventures.
On the hair care front, Arata has also caught the eye of BOLD. The brand, which focuses on India-specific hair care solutions, has resonated with local consumers thanks to its transparency regarding ingredients and its commitment to quality. BOLD’s participation in Arata’s Series A round, led by Unilever Ventures.
India, with its burgeoning beauty market, is an increasingly important focus for global beauty companies. As China faces economic challenges and reduced consumer spending, India’s beauty sector is emerging as a vital growth opportunity. According to Kearney, India is set to become one of the world’s fastest-growing luxury beauty markets, with a compound annual growth rate of 14 percent, expected to double its market size to $1.6 billion by 2028.
Since 2024, international beauty giants have been increasingly investing in the Indian beauty market. Unilever has made four investments in Indian beauty brands, including high-end dermatological skincare brand SkinInspired, premium skincare brand ClayCo Cosmetics, D2C hair care brand Arata, and high-end skincare brand RAS. LVMH’s affiliated fund, L Catterton, also invested 380 million Indian Rupees in 2024, leading a funding round for the Indian D2C beauty brand SUGAR Cosmetics.
