Recently, Fara Homidi Beauty, the high-profile makeup artist brand founded by celebrity makeup artist Fara Homidi, has secured investment from Sandbridge Capital, marking a significant milestone for the two-year-old brand.
Known for its “cool-girl” appeal, Fara Homidi Beauty joins Sandbridge’s portfolio of notable beauty and fashion names, which includes U Beauty, DedCool, Ariana Grande’s R.e.m. Beauty, and Rossignol, with successful exits such as Thom Browne and Ilia Beauty.
The exact financial terms of the deal were not disclosed, but Homidi described the funding as “considerable,” making Sandbridge Capital a significant minority partner. Prior to this, the brand had only received investments from family and friends. The new investment will be used to expand the brand’s team, fuel marketing efforts, and focus on international growth, with the UK as its first target market.
Homidi’s brand has gained rapid visibility, securing features in Vogue covers, runway shows, and endorsements from celebrities like Hailey Bieber. After initially stocking in luxury beauty boutiques such as Violet Grey and Dover Street Parfums Market, Fara Homidi Beauty made its major retail debut at Sephora in June 2024.
Sandbridge Capital’s founder, Ken Suslow, praised the brand’s “artfully elevated approach to reimagining clean and efficacious colour,” highlighting its luxury positioning and unique appeal as a makeup-artist-driven label. In discussing the partnership, Homidi emphasized the importance of building a brand with meaning and identity, focusing on the small details that make luxury products stand out.
