MANE has Launched its first Fine Fragrance Creative Center in China, situated at K11 in Shanghai’s bustling Huangpu district. MANE said this marks a pivotal step forward in MANE’s expansion within the Chinese market, showcasing its dedication to pioneering advancements and superior quality.
MANE’s Fine Fragrance Creative Center in Shanghai is poised to become a hub for collaboration and innovation, catering to both local and international clients in the fragrance industry. Emphasizing craftsmanship and expertise, this center will offer tailored services to address the specific requirements of each partner.
Staffed with a diverse team of professionals spanning sales, marketing, and fragrance creation, the Creative Center is committed to placing customer needs at the forefront. Moreover, with a dedicated perfumer on-site, it will leverage the combined knowledge and expertise of MANE’s global team to develop distinct fragrance formulations for clients in China.
On June 12, 2023, MANE China celebrated the grand opening of its expansive new factory in Pinghu, Zhejiang, China. This state-of-the-art facility stands as one of MANE’s largest production sites globally, poised to significantly drive the flavors market’s growth in China and its neighboring regions.
Spanning across an impressive 67,000 square meters, the new factory is designed to have an annual production capacity of 15,600 tons and is anticipated to achieve full operational capacity by the year’s end. Initial projections suggest that the plant will generate a production value of 220 million RMB (€28 million) in its inaugural year, with an estimated annual output value soaring to 700 million RMB (€90 million) once it reaches its maximum potential.
