Yesterday, American cosmetics company Markwins Beauty Brands has announced the appointment of Sarah Schneider as its new chief commercial officer, effective February 3. In this role, Schneider will spearhead the company’s commercial strategy, focusing on driving sales growth, improving margins, and expanding market share across the beauty sector.
“I’m thrilled to join Markwins Beauty Brands and work alongside such a dynamic and passionate team,” said Schneider. “I look forward to partnering with our retail customers to drive innovation, grow and elevate the color cosmetics category, and continue to deliver products that inspire and excite consumers. With Markwins’ incredible legacy and momentum, I’m eager to contribute to the next phase of growth.”
A seasoned executive with over 20 years of experience in beauty and consumer goods, Schneider has held leadership roles at major corporations such as Reckitt and Revlon. Her expertise spans commercial management, customer relationships, P&L oversight, and long-term business growth.
Alice Chen, co-owner and CMO of Markwins Beauty Brands, welcomed Schneider to the team, highlighting her strategic vision and leadership qualities. “Not only does she bring a wealth of experience in accelerating growth and shaping strategy, Sarah’s character embodies Markwins’ entrepreneurial spirit and culture as championed by our founders Eric and Lina Chen. We are also proud to continue to elevate women in executive roles at Markwins and are confident Sarah will have an instrumental impact on our team, our customers, and our future success.”
Founded in Los Angeles over 35 years ago by CEO Eric Chen, Markwins Beauty Brands is a leading manufacturer of color cosmetics, beauty accessories, and collections. Its extensive portfolio includes well-known brands such as Wet n Wild, Physicians Formula, Lorac, Bonne Bell, Lip Smacker, Black Radiance, and Pop, alongside various internal brands and licensing deals.
