Give Back Beauty has recently entered into a long-term business partnership with Mercedes-Benz Customer Solutions GmbH, a subsidiary of Mercedes-Benz Group AG.
As part of this collaboration, Give Back Beauty has taken over the fragrance license previously held by INCC Parfums since 2011. The financial details of the deal have not been disclosed.
Under this agreement, Give Back Beauty assumes responsibility for the creation, production, marketing, and global distribution of fragrances under the Mercedes-Benz label, including its affiliated brands, Mercedes-AMG and Mercedes-Maybach. These prestigious fragrance lines will now join Give Back Beauty’s esteemed portfolio, which already includes licenses for luxury brands like Zegna, Elie Saab, and Chopard. Corrado Brondi, the founder and executive chairman of Give Back Beauty, expressed his satisfaction with integrating INCC Parfums under their roof, highlighting the alignment of values between the two companies, particularly in terms of respect, innovation, and social responsibility.
In 2024, Give Back Beauty said it plans to expand the Land, Sea, Air line and introduce the first Mercedes-AMG fragrance line in key markets across the globe. Additionally, September will see the launch of the first Mercedes-Maybach fragrance line.
Give Back Beauty is a renowned beauty company specializing in sustainable fragrances. It has a lifestyle division that holds beauty licenses for Tommy Hilfiger and Iceberg. Furthermore, their Los Angeles-based indie and talent division acts as an incubator for celebrity-backed brands, such as Florence by Mills by actress Millie Bobby Brown. In addition, Give Back Beauty serves as a strategic and distribution partner for other notable perfume and beauty labels, including Dolce & Gabbana, Olaplex, Pink Sugar, and Billie Eilish.
