Yesterday, NARS Cosmetics is taking a step forward in its expansion into the Indian market with an exciting new partnership with Nykaa, India’s largest omnichannel beauty retailer. Starting from January 10th, 2025, the iconic beauty brand’s extensive range of high-performance products will be available to Indian consumers both online and in select Nykaa stores.
This collaboration signifies NARS’ commitment to increasing its accessibility in India, a rapidly growing beauty market, by offering its world-renowned products through Nykaa’s expansive platform. Known for its artistry-driven approach to beauty, NARS is celebrated for its cult-favorite products like the Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer. Now, Indian beauty enthusiasts will have the opportunity to experience these beloved products at their fingertips, whether they shop online or visit Nykaa’s select physical locations.
Sanjay Sharma, India Country Head of Shiseido Group, expressed his enthusiasm for the partnership, stating, “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS’ artistry-driven approach to beauty.”
Sharma also highlighted NARS’ dedication to empowering individuals through self-expression: “NARS has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, echoed this excitement, adding, “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. NARS, known for its bold artistry and timeless products, is a brand we’ve long admired. We’re thrilled to introduce NARS to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”
