Recently, Olaplex released its financial report of Q1 in 2025. Net sales dropped 1.9% to $97 million for the quarter ending March 31, the company said Thursday.
Performance varied across channels: specialty retail was a standout, rising 12.0% to $38.6 million. However, this growth was outweighed by a 10.9% decline in professional sales, which fell to $34.5 million, and a 7.2% drop in direct-to-consumer revenue, down to $23.9 million. Geographically, U.S. sales edged up 0.6%, while international markets declined 4.5%.
The prestige hair care company posted net income of $0.5 million, a steep drop from $7.7 million in the same quarter of 2024. Still, Olaplex maintained its full-year guidance and expects net sales between $410 million and $430 million in 2025.
Despite the disappointing profit and mixed channel results, Olaplex reaffirmed its full-year guidance and expects net sales between $410 million and $430 million in 2025.
“We had a solid start to the year as the quarter marked continued progress on our transformation and our Bonds and Beyond strategy, with first-quarter sales coming in ahead of our expectations,” said CEO Amanda Baldwin. “As we look ahead, we believe in our ability to navigate the dynamic environment and will continue to invest behind our strategic priorities.”
