Anti-aging is the eternal pursuit of beauty enthusiasts. According to CHAILEEDO data, in the first half of 2024, the sales of anti-aging products in the Chinese cosmetics market reached 190.77 billion yuan, a year-on-year increase of 31.2%, accounting for 40.1% of the entire cosmetics market share.
Unlike basic skincare, the technological content and ingenuity invested in anti-aging products are particularly important, far from being able to be summarized by simple market behavior or marketing tactics. Therefore, in the arena of anti-aging, each product is a concentrated embodiment of brand scientific research strength, innovative spirit, and commitment to beauty.
Recently, the OLAY Super Red Bottle launch event with the theme “Coming for Transcendence” concluded in Shanghai. At the event, OLAY announced the revolutionary anti-aging achievement of the fourth generation Peptides Face Cream, “One-Time Fulfillment of Three Major Anti-Aging Proteins,” unveiling a research history of peptides in anti-aging that spans half a century and a solid scientific research system. Compared to the third generation Peptides Face Cream, in terms of efficacy, ingredients, and skin feel, the fourth generation Peptides Face Cream from OLAY has comprehensively surpassed its predecessor.
As a high barrier category, achieving transcendence in the anti-aging track is by no means an easy task. Especially now, as consumers increasingly value product efficacy, it is difficult to establish a foothold in the market without a concrete anti-aging solution. Therefore, OLAY’s fourth generation Peptides Face Cream, “Coming for Transcendence,” not only represents OLAY once again surpassing itself in anti-aging research but also sets a new benchmark for the industry to explore the boundaries of anti-aging.
Distinguished from many anti-aging products on the market that simply focus on ingredients and concentration, OLAY’s fourth generation Peptides Face Cream truly dares to transcend in response to consumers’ expectations for anti-aging solutions. On one hand, compared to previous generations of Peptides Face Cream, OLAY’s fourth generation Peptides Face Cream has been comprehensively upgraded and surpassed in terms of efficacy, ingredients, and skin feel.
6 peptides complex, surpassing single collagen, directly replenishing three major anti-aging proteins at once
Firstly, in terms of efficacy, unlike the previous generations of Peptides Face Cream that promoted single collagen, the fourth generation Peptides Face Cream from OLAY breaks through traditional anti-aging thinking to achieve direct replenishment of three major anti-aging proteins—collagen, elastin, and basement membrane protein. Addressing common skin concerns such as sagging apple muscles, deepening laugh lines, and sagging jawlines faced by consumers, merely replenishing collagen would leave the facial skin plump but loose, akin to a lazy couch. Only by directly replenishing the three major anti-aging proteins at once can the facial skin be like a yoga ball, achieving a tight, bouncy effect.
Secondly, in terms of ingredients, through innovative use of exclusive “signal peptide, yeast peptide, firming peptide” complex technology, the fourth generation Peptides Face Cream from OLAY is expected to further enhance its ability to promote the three major anti-aging proteins. This complex technology based on anti-aging principles differs from most anti-aging products on the market that focus solely on collagen. The new product from OLAY’s fourth generation Super Red Bottle, with “6-fold complex signal peptide + Eternxine yeast peptide + flagship firming peptide,” can more comprehensively and rapidly promote the production of collagen at the skin’s foundation, firming and lifting facial contours. Additionally, with a coordinated research permeation system, it can significantly enhance the penetration of peptides and improve the efficiency of active ingredients. Specifically—
- Signal Peptide: Differing from the third generation’s exclusive 5-fold complex signal peptide, OLAY has officially upgraded to a 6-fold complex signal peptide. The 6-fold complex signal peptide can activate collagen signals, not only strengthening the promotion of the three key anti-aging proteins but also supplementing up to 13 types of collagen. Additionally, it belongs to ultra-short chain peptides, making it more easily penetrable compared to regular peptides.
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Firming Peptide: It is the first peptide in the peptide industry to undergo a rigorous 12-week RCT anti-aging efficacy verification and is only labeled on product packaging after rigorous clinical trials and regulatory approval. This demonstrates its outstanding performance in promoting skin firmness within the peptide industry.
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Yeast Peptide: Defined by OLAY based on genetic technology’s definition of active sites, this peptide is carefully extracted through exclusive biotechnological fermentation after multidimensional efficacy experiments. Enriched with 450+ small molecule peptides, it can quickly take effect. According to third-party efficacy verification, it can accelerate the production of basement membrane protein, elastin, and collagen within 8 hours, thereby accelerating skin firmness.
Furthermore, compared to the third generation Peptides Face Cream, the fourth generation Peptides Face Cream from OLAY also includes rare South French White Diamond Truffle. According to reports, the White Diamond Truffle, containing various natural antioxidants—plant polyphenols, possesses natural reparative power, strengthening the skin barrier.
Introducing a supercomputer computational model, OLAY’s peptide complex achieves stronger penetration compared to cyclic peptides
Determining the efficacy of a product goes far beyond just discussing its ingredients. Permeation enhancement technology is the foundation for functional cosmetic ingredients to achieve their claimed effects. It can be said that the fourth generation Peptides Face Cream from OLAY has taken permeation enhancement technology to new heights.
The aerospace industry has always been at the forefront of computing molecular motion trajectories. In order to achieve super penetration of peptides, OLAY collaborated with aerospace engineering experts from Nanyang Technological University in Singapore to utilize aerospace technology’s supercomputing algorithms to overcome the penetration challenge for the first time, scientifically demonstrating OLAY’s leading research in permeation technology in the fourth generation Peptides Face Cream.
Through supercomputer simulation verification: within the same timeframe, OLAY’s developed palmitoyl side chain technology can effectively bind with the skin structure, not only breaking through the difficulty of peptide penetration but also further assisting peptide molecules in penetration, with both speed and effectiveness surpassing other penetration technologies.
The birth of innovative products that go beyond requires not only technology and raw materials but also responsiveness to consumer needs. It is well known that Chinese consumers often worry about pilling and stickiness when using skincare products. Therefore, after listening closely to consumers’ skincare needs, OLAY collaborated with top global experts in flexible materials, successfully decoded a unique texture that is “moisturizing without being greasy” over a period of 10 years. After gaining a deep understanding of the different skin types’ needs for moisturizers, OLAY has introduced for the first time two versions of new products: a light moisturizing version suitable for combination and oily skin, and a nourishing version suitable for dry skin during winter.
For 49 years of dedicated research on peptides, OLAY guides the industry to explore the pinnacle of anti-aging
It is evident that whether it is the rise of ingredient enthusiasts or the prevalence of “concentration enthusiasts,” OLAY can always lead in silence. As the “ancestor” of peptide application in the skincare world, OLAY has been researching peptides for half a century.
Through meticulous work in the field of peptides for 49 years, OLAY has created several revolutionary achievements in the peptide field—In 1975, OLAY first introduced peptides from medicine into skincare, in 1998, OLAY, in collaboration with the supplier Sederma, developed the “palmitoyl side chain technology” overcoming the application barriers of peptides; In 2003, the industry’s first bottle of peptide anti-aging cream was launched, marking OLAY’s first inclusion of peptides in anti-aging products, redefining the standards of anti-aging.
Today, OLAY’s research on signal peptides has resulted in the publication of 8 core scientific papers and the acquisition of multiple global exclusive patents. OLAY’s strong anti-aging capabilities are well-known. It can be said that every breakthrough is based on OLAY’s deep understanding of science and relentless pursuit of innovation, as well as the confidence that OLAY can continuously surpass in the field of anti-aging.
Similarly, technological innovation is a challenging and winding exploration that requires the support of a strong humanistic spirit. This year marks OLAY’s 35th year in China, from the well-known “Oil of Olay Lady” to the unchanged original intention of making “Chinese women’s skin better and better,” OLAY has always been advancing on the path of skincare research, listening to women’s voices, accompanying and empowering women’s growth.
It is this consistent love for women and science that has not only led OLAY to guide generations of consumers in the skincare trends over its 35 years in China but also rightfully established it as a “companion-type” brand for Chinese women. This will undoubtedly help OLAY continually surpass itself and market cycles.
