Yesterday, Private equity firm Advent International is reportedly exploring a potential $2 billion sale of its luxury fragrance house Parfums de Marly, according to the Financial Times. The Boston-based investor is said to be in the early stages of discussions, with no bankers hired or final decision made on the divestment.
Based in Paris, Parfums de Marly also owns Initio Parfums Privés, another niche perfume brand known for its distinctive olfactory creations. The company could attract interest from rival private equity firms as well as major players in the global fragrance industry, the report noted.
The possible sale comes amid a broader wave of consolidation in the fragrance sector, which continues to outperform the overall beauty market. Earlier this week, Kering agreed to sell its beauty operations to L’Oréal in a €4 billion ($4.66 billion) deal that includes the coveted Creed fragrance line and long-term licenses for Gucci, Bottega Veneta, and Balenciaga scents.
Meanwhile, Coty recently launched a strategic review of its consumer beauty division, which includes CoverGirl and Rimmel, as it sharpens focus on its high-end perfume portfolio.
Neither Advent International nor Parfums de Marly has commented on the potential sale.
