Today (May 7th), according to reports, OUAI, a premium hair care brand under Procter & Gamble (P&G), has announced that Hannah Beals will succeed Colin Walsh as the new CEO. Colin Walsh will continue to serve as the CEO of P&G’s Specialty Beauty division.
Public information shows that Hannah Beals has been with OUAI since 2016, serving as the Director of Marketing. From 2019 until May of this year, she held the position of Chief Brand Officer at the company.
It is worth noting that in December 2021, P&G announced the acquisition of OUAI, aiming to enter the high-end hair care market. Founder Jen Atkin will continue to serve as the brand’s Chief Creative Officer. According to industry insiders, OUAI’s net sales in 2021 exceeded $50 million and exceeded $80 million in 2022.
Public information shows that OUAI was founded in 2016 by celebrity hairstylist Jen Atkin and is a professional hair care brand in the United States. The brand has a global sales network with over 17,000 stores in countries such as the United States, Canada, the United Kingdom, and the European Union. Its main products cover hair care, scented candles, body care, perfumes, and other areas. The brand entered the Chinese market in 2020 and has established a presence on platforms such as Xiaohongshu and Tmall.
