Puig, the Spanish beauty and fashion company, has recently acquired a majority stake in the premium skincare brand, Dr. Barbara Sturm.
The exact details of the deal have not been disclosed. Dr. Barbara Sturm, the founder of the German molecular cosmetics brand, will retain a minority stake in the company and continue to play a crucial role as the chief product development officer and brand ambassador.
Dr. Barbara Sturm is a niche high-end skincare brand from Germany. Dr. Barbara Sturm, the founder of the brand, focused on the idea of “improving skin without surgery” and founded her company in 2011, launching the eponymous skincare brand on luxury e-commerce platform Net-a-Porter in 2014. Dr. Barbara Sturm is also distributed through high-end retailer partners such as Nordstrom, Sephora, Bluemercury, Violet Grey and Goop. The brand also recently opened two spas in New York City, located in a residential neighborhood on Madison Avenue and in the heart of SoHo.
Marc Puig, the chairman and CEO of Puig, expressed his enthusiasm about the acquisition, stating, “We are very excited to welcome a brand of the caliber of Dr. Barbara Sturm to our house of love brands.”
He highlighted the brand’s focus on science-driven skincare products and high-performance treatments, emphasizing that this partnership represents a significant step in expanding Puig’s presence in the premium skincare segment. Furthermore, Puig aims to strengthen its position in the skincare market and enhance its footprint in the United States through this new collaboration.
