Creme of Nature, the natural hair care brand owned by Revlon, has announced Keke Palmer as its first-ever Chief Brand Officer. Palmer, a multifaceted talent—actress, musician, podcast host, and founder of KeyTV—will step into this C-suite role, marking her first executive position in the beauty industry.
In her new role, Palmer will play a pivotal part in shaping how Creme of Nature communicates its brand to consumers. Chandra Coleman, head of marketing for Revlon’s hair and personal care brands, highlighted Palmer’s influence, saying, “Her creative input will be invaluable as we strive to innovate and stay ahead in the market.”
Palmer, a Chicago native like the brand, aims to update Creme of Nature’s messaging, packaging, and marketing to resonate with younger, textured-hair consumers. She brings her well-known storytelling ability to the brand, hoping to connect more deeply with its audience.
This announcement comes alongside news of Michelle Peluso, former chief customer and experience officer at CVS Health, being named as Revlon’s new CEO, taking over from interim CEO Liz Smith in November.
