A new class action lawsuit accuses Revlon Consumer Products LLC of falsely marketing its Almay makeup wipes as biodegradable when they are not. Filed on July 30 in a California federal court by plaintiff Robin Victoria Savage, the suit alleges that Revlon misled consumers with “100% biodegradable” claims that do not hold true under typical disposal conditions.
According to the complaint, the wipes—promoted with eco-friendly imagery such as green badges and leaf symbols—fail to break down within a reasonable timeframe when discarded in landfills or incinerators, environments that lack the conditions needed for biodegradation. The lawsuit cites the Federal Trade Commission’s Green Guides, which deem unqualified biodegradable claims deceptive if products do not fully decompose within one year of customary disposal.
Savage says she purchased the wipes from Amazon and CVS, believing they would biodegrade quickly. She argues that she would not have bought them, or would have paid less, had she known otherwise. The proposed class action seeks to represent California consumers who purchased the wipes during the statute of limitations period and brings claims under the state’s consumer protection laws, breach of warranty, and unjust enrichment. Savage is seeking damages, restitution, fees, and a jury trial.
Separately, Revlon faces another class action lawsuit over allegations that it falsely markets certain Almay products as “hypoallergenic.”
